May 29, 2017

How to Get Booked on Radio – You Are More Powerful Than You Think

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Radio interviews have a life of their own. They can last a short moment, a month, or even years depending on how you market them.radiomic
If you haven’t been on the radio yet, now is your time. This is one of the quickest ways to showcase you as an authority figure and create leverage to grow your business.

One of the best places to look and get booked is on BlogTalkRadio.com. Blog Talk Radio is the world’s largest online talk radio and podcast hosting platform. There are thousands of shows in various categories. If you follow these few steps you can get booked almost instantly on the radio.

First, you want to have your media kit ready.

Second, research for radio shows that are relevant to your subject matter and determine if the listenership is a good match. Also be creative. Many times there are niche markets we can tap into.

Finally, reach out to the host with your media kit and possible topics they could choose from. When you start contacting the media, it is important to communicate your message clearly and concisely. You want to be sure that you are very clear about who you are and what your business is about. Don’t give too much information – you may overwhelm them and “turn off” the host!

Remember they do not want to provide free advertising but rather content that their listeners will want. Talk in terms of what the listeners will gain and the benefits of having you on the show.

If you help with marketing your presence on their show, include your marketing plans and intention. They love having access to new listeners. When a host knows it is a win-win-win, it is easy for them to say “yes.”

What shows have you or your business been featured on?

How did you get started in radio?

Please comment below with your experience or links to shows
Best Regards,
Shannon Burnett-Gronich

Pay thousands of dollars for a publicist or learn how to do it yourself. http://shannonburnett.com/training/oto-mediamagic/

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Make Your Marketing Stand Out – The Significance of a Powerful Tagline

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stand out from the crowdHow to be STAND OUT in all the marketing noise, without having to stand on your head!

Today, your customers are bombarded with promotional messages every single day.

Whilst most might just slip past the thoughts of your customer, there are a few that might just seep in guiding them toward or perhaps away from their future purchase of product/service.

The fact is, a tagline is similar to a hook towards the edge of the fishing wire & this is a type of hook which your business requires for luring customers toward your product or service!

You need to catch their attention.

Below are some of the major reasons why a business needs to have a powerful tagline:

  1. Businesses especially small businesses are booming and the amount of individuals looking to establish their own business is rising day by day. In fact, most of them have started quitting their daily jobs completely to start a work at home at business which they have always dreamt of. As a result, direct competition is rising all around the world & when you are inside a forest which full of similar trees, do you actually want to appear like most of the trees? Probably not if you’re truly looking to grow your business & searching for the clients who are ready to pay you big bucks!  You need to be able to distinguish yourself from the crowd which can be best done if you have an interesting tagline!
  1. An interesting tagline is capable enough to give a clear message in regards to what your service or product is all about. And this becomes very important when you are looking to set yourself or your brand apart right from the start of your business.
  1. A catchy tagline can help you increase the versatility of your brand and publicity. For instance, rather than naming your business something that’s directly related to your service, product or benefit, you will be able to easily strengthen the message with the help of a tagline. Hence, if your business evolves anytime in the future, then it will be much easier for you to change your tagline instead of your whole identity & brand name.
  1. A tagline is similar to owning a personal billboard in the minds of your consumers. Once your tagline is in the minds of your clients, it could highly encourage them to:

Identify your brand/company

Remember you for any reference in the future

 

A catchy subject line can also be used in all publicity from a conversation on the phone to a press release. Individuals will start seeing you as an established & trustworthy business.

This will further help you grow your business as well as brand value in both online as well as offline world.

Final Words:

When you create a strong tagline, it reinforces the message of your brand as well as helps you connect with your target audience in a better manner.

The tagline is also one of the best ways to communicate with your audience.

 

Shannon Burnett-Gronich

 

Are you currently using a tagline, if so what is it?

Please comment below your experiences on communicating with your audience.

 

 

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Want More Media Attention – Be a Great Story Teller

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good stories engage peopleWhen you’re putting together any content on the web, you must concentrate on the populace aspect of your story which will have a greater chance of attracting the media.

Populace aspect:

In simple words, it consist of adding a few twists in your plain story which can help you get a media coverage.

Without incorporating such twists which make your story truly compelling to the media, it is very tough to gain the attention of the news reporters.

The truth is, media simply doesn’t care of your story unless it is super interesting.

You need to be able to create a story which affects most if not every single reader of the publication.

The fact is, reporters are interested in pleasing their editors & editors are interested in publishing the type of stories which are likely to increase the sales of their newspapers or magazines.

And this is the whole thing.

And if you have a dry story, it is almost guaranteed that you won’t receive the type of media coverage or attention which you are looking for.

Given below are some of the most commonly written news stories:

  • A controversial story.
  • A story about what’s trending in the media already.
  • An outrageous or unusual story.
  • A story that is related to popular celebs/sportspersons.

When you start creating stories which are related to any of the above topics, then you are most likely to grab the interest of both online as well as offline media.

Write a story which packs 2, 3, or even 4 of the above listed angles all at once & you are sure to hit the media quite hard with your powerful story.

In addition, you also want to carefully monitor popular social networking sites like Facebook, Twitter, LinkedIn, Pinterest, etc.

Here, you can easily find what types of stories people share on the web and find interesting to read.

Another thing is, media won’t come to you, instead it is your duty to contact them and let them know about your story.

To prepare yourself better, plan everything well in advance.

People prefer to read stories than anything else.

Stories are one of the primary ways of communicating with others.

Storytellers are admired in a number of cultures, and the western world pays both the directors as well as the writers of the TV & films very well both status wise and financially.

Stories are how we communicate & yet in the world of marketing, majority of the businesses disregard the importance of stories & simply focus their entire attention on the facts.

What To Do After Your Story Has Started Attracting Media Eyeballs?

Do not stop after you have started gaining the attention of the media.

Since the reporters will know you by his time, you are likely to become a trustworthy expert which they will want to get in touch from time to time.

You can start looking for ideas for your next story and try to gain more exposure to your brand which is already popular in the news media.

 

Shannon Gronich

 

Do you have a story?

Are you really optimizing it?

Please comment below with your story or story ideas.

PS Want to become a magnet for publicity?

The most IMPORTANT yet most OVERLOOKED marketing component, get yours free here:

http://shannonburnett.com/training/powerbio2/

 

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How to Get PR When You Have Little Money

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websitebookcoverWhen I first started out in business I had a very low marketing budget.
(Almost nothing)
I wanted to provide for my beautiful family and I enjoyed meeting and networking with other driven individuals.
Over the first few years I searched far and wide for tools that I could implement in order to get publicity for my business with little to no marketing budget, and after testing various strategies and avenues I found a great step-by-step process for myself that grew to a point where I could share it with clients and friends and have since provided myself and everyone I know with over 3.1 million dollars in free press!
Since then, I wrote the book on it- literally.
I truly believe that with a little bit of drive and the proper tools that anyone whose business began in a situation similar to mine can end up in television, radio shows, newspapers, articles online and in the mouths of the perfect future clients and consumers of your business and/or product.
Sign up for my free guide and YOU can get started right now, too!

 

 

 

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Single Mom Goes from Zero to $3.1 million

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That single Mom was me! Most people think that marketing and press releases are something that comes natural to me.

Let me share how I got started over a decade ago.

As a single mother of two kids, my financial situation was always a struggle.  It seemed like no matter how hard I worked, with daycare and the cost of living, at the end of the day I was still broke.

I had a profound moment in my life that inspired me to start a business to help others find solutions for their health challenges.  I didn’t know how to start a business or run a business, let alone grow a business.

Talk about being scared!

I knew that in order for ANY business to be successful, it must market itself to get customers.  How would I reach MY market with no money to work with?? Successful marketing always costs money… or so I thought!

At that point, I started to really look at the concept of marketing.

What is marketing?  How much does it cost?  What makes a companies marketing successful?  I didn’t learn this in school.  I committed myself to learning everything I could about marketing because I knew if my business was going to succeed, then getting free press was my only way.  I started to look at businesses that had articles published in the newspaper and business people who had been interviewed on the radio. I started studying ways to get free publicity.

I started seeing a simple system that anyone could use to expand any marketing budget and get free press.

I discovered ANYONE can get publicity, have just have to know how.

Shannon Burnett-Gronich

What marketing are you currently using in your business?

Please comment below your experience with publicity.

P.S  Pay thousands of dollars for a publicist or learn how to do it yourself. http://shannonburnett.com/training/oto-mediamagic/

 

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Publicity Fad or Client Pipeline? What Social Media Really Means To Your Business

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publicity using social media.jpg

Is it possible to get free publicity?

Our experience says a resounding, YES!

With technology and internet, the ability to reach millions of people all over the world is not only a dream but an actual reality.

You can save lots of money on publicity and marketing using social networks.

How can you do that?

Determine first what or which network will work best for my business.

I find the social media one of the top platforms to use for free publicity.

Why?

First, it is free.

You can put up an account for absolutely free.

Second, who doesn’t use social media these days?

Chances are you don’t have just one account.

Most likely, you have two or three social media accounts.

The data changes all the time, but last we checked, there are 107 million Twitter users in the US alone , 93% of adults in the US are on Facebook , 80% of businesses have Facebook pages and there are 72 hours of video uploaded on Youtube every minute.

How do these impact a business?

Well, there is a LOT of business going on via those social networks:  77% of consumers interact with brands via Facebook, also 77% of marketers acquire their customers on Facebook, 90% trust peer recommendations, 63% of businesses who use social media has reported improved marketing results, and 93% of marketers use social media for businesses.

Social media is not just a fad or a craze.

It is an innovation which can boost publicity and sales.

When used properly and intelligently, it can guarantee success.

 

Shannon Gronich

P.S.  If you are wanting to increase your clients and sales, this is where you start:

http://shannonburnett.com/training/powerbio2/

 

Are you on social networks?

Are you really optimizing them for your business?

Please comment below your experiences on social networks.

 

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What are you BIRTHing this year?

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I am looking at the energy and inner workings of BIRTH. In the last 4 months I have giving birth to a new baby boy, Ryan Gabriel Gronich and a marketing book, MEDIA MAGIC. Both have this creation time, intense labor, and then the new beginning – BIRTH. One of my spiritual teachers, Elizabeth Stamper shared this concept of always being in the birthing process when living life. Warm cozy creation, pressure of the birth canal, or new beginning with bright lights.  If you look at these three moments of BIRTH, where are you?

 

During the gestation of my son, even though it was the creation time….I felt like I was in the birth cancel and was challenged to let go of limiting beliefs. The rigid beliefs I wanted to hold onto…..I was forced to let go, if I wanted any sense of peace in my world.

Many times, LETTING GO = PEACE OF MIND. I remember walking on the beach a couple of weeks before Ryan was born and my friend sharing that NOW is the time to step into trust and knowing. Trust that the perfect people are showing up to support this birth and know that everything will turn out the way it was suppose to. Let go of control. Now this can be difficult for the planner in me….but when I felt my body and mind wanting to control something, when I become aware, I immediately breath and relax into the words “I let go and trust that everything is in perfect order, right here and now.”

 

Your Life is in Perfect Order RIGHT NOW!!

 

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Locally #1 Reverbnation Teen Musicians Opening “80’s in the Park”

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Anja & Makayla 80's funAnja Conklin and Makayla Burnett, singers, songwriters, and versatile musicians are both 13 years old.  They met in the third grade and began playing together at the age of nine. By ten they started performing publicly and were given the unique opportunity to be the opening act at Dr Gary Null’s (Time Magazine’s Mr. Medicine) Movie Premiere for 300 attendees. Anja & Makayla recently won a national video contest for One Ocean One World by performing a song they wrote about ocean conservation. They spent 6 weeks at number #1 locally on Reverbnation, the home to over 3 million musicians.

Currently, Anja & Makayla are creating original music and performing gigs regularly in our community at multiple venues including private events, festivals, and local clubs.  For their next big event, Makayla Burnett has been asked to sing for the opening of Melbourne’s “80’s in the Park” with the national anthem. Their band will be performing top 80’s cover songs later that afternoon.

80's Band Pic

Join us for the two-day Celebration of Everything 80’s to hear top bands like Tommy Tutone, Quiet Riot, and Georgia Satellites. For a full list of events and bands, go to www.80sinthePark.com. More about Anja and Makayla at:

www.Reverbnation.com/AnjaMakayla

 

For more details:

Contact: Shannon Burnett-Gronich

Info:info@ConsciousLivingPublishing.com or 321-208-3903

When: Saturday, September 28th – 12:00

Where: 80’s in the Park – Wickham Park, Melbourne, Florida

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A Mother’s Journey

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Earlier this year, my mother had a surgery to remove a pain pump that had malfunctioned early. I am blessed to have the opportunity to go spend a week with her. What a difficult road to watch someone you love be in continual pain.  This experience brought many valuable lessons along the way. My intention for writing this is to share the process of learning to love and let go at a deeper level.

Being a natural health advocate for almost 18 years I have been blessed to work with some of the top MD’s and healers on the planet. I have seen many modalities heal a number of ailments that doctors or mainstream medicine say “this is the way it is” or “there is nothing you can do about it”.

My first big lesson, even today is to “let go and let God”. It is so hard to know what I know and watch people I love make choices that will not always get the results they want. My mom a number of years ago started having major back pain and at the time I was dating a chiropractor. A number of times we drove hours for him to work on her. She raved about how it was helping and how good she would feel afterwards….but the doctor said she needed to have  a surgery because of this his myriad of reasons.  In my experience, the spine is like our teeth, it needs continual care and love so that it will work in proper order.  It connects to EVERYTHING in our body. Our nerves and organs are affected by our spine being in proper place or being subluxated. My mom ended up having 2 back surgeries; each one (in my opinion) has left her worse and in more pain. Then over 5 years ago they put a pain pump into her stomach that administers her medication. Technology is fascinating!!!

As challenging as it is….I have to drop into my heart to alleviate judgement for our medical system and havecompassion for her pain and her deep desire to heal.   I know that watching my Mothers Journey, has given me a greater level of desire to help educate our world on the alternatives to western medicine, while at the same time an appreciation for the level of technology that we have attained in medicine.  I mean who would have thought that one day, we would be able to remotely monitor a pain pump placed inside a person.  What a Journey!!!

 

Many prayers for my mother, as her back continues to be a challenge!!

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Breast Health – What’s your story?

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Working on a book and multi-media project to help prevent and even reverse breast cancer naturally. We have celebrity participants and marketing team to take the book to an Amazon Best Seller!! What we need next…..
We are looking for individuals that have utilized complimentary medicine or non-invasive treatments that have help them reverse cancer of any sort (especially breast). We want to share your story!!!

AND

We are seeking a handful of women looking to prevent or conquer breast cancer to join a pilot 8 week “Breast Health Support Group”. Applicants accepted will be implementing what doctors and other experts are sharing from the project, while being filmed and/or journaling their journey. No Cost!!!

Please share with us your story!
Office: 321-549-2128
www.ConsciousLivingPublishing.com
info@ConsciousLivingPublishing.com

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