June 27, 2017

6 Radio Interview Best Practices – Get the Most Traction from Being on the Air

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radio_interviewOne thing I have realized from being in publicity is how easy it is to get booked on the radio, but not everyone knows how to make the best out of it. Radio interviews can be used for years to come for both client acquisition and retention.

1. Prepare yourself
The thing is, you only get one opportunity for getting it right when you’re on LIVE radio. Hence, preparation is key here. You must come up with precise & strong messages that you want to spread to your followers.

2. Prepare your host
When sending over the marketing material to the host, always include your power bio, headshot, and 5-7 questions they have the option to use during the interview. On the day of the interview, print and bring a copy of your bio and questions to the host directly, in case they were too busy to prepare.

3. Stay Focused
Many radio interviews are no more than 4 minutes long. Avoid getting drawn into unnecessary topics. Radio hosts are skillful enough to obtain info from you, not essentially on the subject covered during the interview. An easy way to redirect a question is the statement, “That is a great question! What I would like to share with you is….”

4. Examples and Metaphors
Radio can be a very intangible means of communication. Audiences rarely get an opportunity to re-listen to your interview twice. It’s best to make your story memorable; use examples & metaphors whenever possible. Know that radio mirrors your character to the listeners.

5. Invite your followers
If you already have some credibility, it can be a wise decision to invite your followers to listen to your interview. This is a sure fire way for building the required trust and faith among your followers for your products/services.

6. Set clear intentions
Whenever you speak during your radio interview, make it sound clear enough for your listeners to properly understand the subject. Use simple language. Avoid using language that’s too technical/hard to understand for your listeners. Imagine you are speaking to a child.
Most first timers find it difficult to get their message across to their followers just because they wait to be questioned. To avoid this, try to take control of every single opportunity for getting your message across. Know what your final goal is during the entire course of the interview.

How do you best prepare for radio?

Share a link to your favorite show or interview.

To your business & life success,
Shannon Burnett-Gronich

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What is a Media Kit? – A Media Kit is Your Publicity Magnet

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The Media Kit is an essential tool for attracting publicity and positioning yourself or your company as an industry expert.

There are 6 items thatMedia Kit are shared in the full Media Magic program; however, here are a few essentials to stay out of the PR department’s trash:

Show yourself as an expert with your Power Bio which includes an up-to-date photo from the last 12-18 months.

We all have been on Facebook where someone has a picture of himself from 20 years ago.

You want an accurate portrayal of how you are now!

Remember to have action photos ready.

Action photos tend to attract larger article space and can easily connect individuals with projects.

Print publications want high resolution photos typically 300 dpi or greater, so make sure that you are using high quality photographs for all of your printed materials.

Another important item is to have sample press releases ready for them to publish or use.

If available, you want to include any marketing efforts that you have been featured in in the past.

Articles and radio or TV shows that already showcase you in the media will always yield more publicity.

No one wants to feel left out of the next big story, so you want to make sure that you are one of those people.

When you are just getting started, paid advertisement is okay; however, when you use our Media Magic program, you will learn to attract publicity.

The media always feels better seeing first hand that you have communicated to the masses through other media outlets.

However, if the story is new and newsworthy, you can easily be a first timer!!

We all have to start somewhere with getting publicity.

What do you currently have in your Media Kit?

Please comment publicity kit strategies below.

To your business & life success,
Shannon Burnett-Gronich
www.ShannonBurnett.com

 

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Where To Start With Attracting Publicity – Why An Expert Power Bio Will Make You Money

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Everyone is always asking, “Where do I start?” when seeking the attention of the media.

You start with your Expert Power Bio!

Expert Power Bio - Media Magic

Rather than a resume, it all starts with your bio or what I refer to as your Expert Power Bio.

Here are a few reasons why the Expert Power Bio will make you money.

Stand Out from the Crowd

An expert power bio helps your product or service stand out from the crowd because it offers all the necessary info to your clients about you before making their final decision. It helps them know who you are, your experience in the given field, as well as why they must consider you before all the other experts in your field. With a powerful and influential bio, you get enough opportunity to be original and make yourself stand out even in the most competitive markets. A bio could help you develop an expert status in your industry even if you’re just a beginner. As a new business, there are numerous ways to have you positioned as an expert in a very short period of time.

Attract High Paying Clients

The most significant advantage you get by creating an expert power bio is that it greatly boosts your credibility as well as trustworthiness among your audience. As a result, this can lead to more sales and revenues. I have found that if you want to raise the price of your product or services, your target customers will happily accept the price increase since they’ll know that you truly deserve the additional investment. Thus, you can easily transition towards the next level without losing any of the trust and loyalty of your clients. Furthermore, a great bio also boosts your odds of finding high- paying clients in the near future.

Get Booked on TV and Radio

The media wants to know who you are and how you can benefit their followers. A good bio becomes very important if you want to gain some exposure through different media channels such as radio, TV, etc. With an Expert Power Bio, it makes it easy to pitch and get the opportunity to show up on these popular shows and magazines to become a well-known authority almost instantly in your field. Also, this allows you to break through all your worries and stresses and finally enjoy a lifestyle which you truly deserve.

 

At the end of the day it comes down to the fact that people want to know who you are and why they should listen to you.

You can grow your business almost overnight with this essential tool.

What ways are you currently using your bio?

Please comment below with your bio ideas and strategies.

Shannon Gronich

PS Want to become a magnet for higher paying clients?

The most IMPORTANT yet most OVERLOOKED marketing component, get your

Expert Power Bio guide free here: http://shannonburnett.com/training/powerbio2/

 

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How to Get Booked on Radio – You Are More Powerful Than You Think

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Radio interviews have a life of their own. They can last a short moment, a month, or even years depending on how you market them.radiomic
If you haven’t been on the radio yet, now is your time. This is one of the quickest ways to showcase you as an authority figure and create leverage to grow your business.

One of the best places to look and get booked is on BlogTalkRadio.com. Blog Talk Radio is the world’s largest online talk radio and podcast hosting platform. There are thousands of shows in various categories. If you follow these few steps you can get booked almost instantly on the radio.

First, you want to have your media kit ready.

Second, research for radio shows that are relevant to your subject matter and determine if the listenership is a good match. Also be creative. Many times there are niche markets we can tap into.

Finally, reach out to the host with your media kit and possible topics they could choose from. When you start contacting the media, it is important to communicate your message clearly and concisely. You want to be sure that you are very clear about who you are and what your business is about. Don’t give too much information – you may overwhelm them and “turn off” the host!

Remember they do not want to provide free advertising but rather content that their listeners will want. Talk in terms of what the listeners will gain and the benefits of having you on the show.

If you help with marketing your presence on their show, include your marketing plans and intention. They love having access to new listeners. When a host knows it is a win-win-win, it is easy for them to say “yes.”

What shows have you or your business been featured on?

How did you get started in radio?

Please comment below with your experience or links to shows
Best Regards,
Shannon Burnett-Gronich

Pay thousands of dollars for a publicist or learn how to do it yourself. http://shannonburnett.com/training/oto-mediamagic/

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Want More Media Attention – Be a Great Story Teller

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good stories engage peopleWhen you’re putting together any content on the web, you must concentrate on the populace aspect of your story which will have a greater chance of attracting the media.

Populace aspect:

In simple words, it consist of adding a few twists in your plain story which can help you get a media coverage.

Without incorporating such twists which make your story truly compelling to the media, it is very tough to gain the attention of the news reporters.

The truth is, media simply doesn’t care of your story unless it is super interesting.

You need to be able to create a story which affects most if not every single reader of the publication.

The fact is, reporters are interested in pleasing their editors & editors are interested in publishing the type of stories which are likely to increase the sales of their newspapers or magazines.

And this is the whole thing.

And if you have a dry story, it is almost guaranteed that you won’t receive the type of media coverage or attention which you are looking for.

Given below are some of the most commonly written news stories:

  • A controversial story.
  • A story about what’s trending in the media already.
  • An outrageous or unusual story.
  • A story that is related to popular celebs/sportspersons.

When you start creating stories which are related to any of the above topics, then you are most likely to grab the interest of both online as well as offline media.

Write a story which packs 2, 3, or even 4 of the above listed angles all at once & you are sure to hit the media quite hard with your powerful story.

In addition, you also want to carefully monitor popular social networking sites like Facebook, Twitter, LinkedIn, Pinterest, etc.

Here, you can easily find what types of stories people share on the web and find interesting to read.

Another thing is, media won’t come to you, instead it is your duty to contact them and let them know about your story.

To prepare yourself better, plan everything well in advance.

People prefer to read stories than anything else.

Stories are one of the primary ways of communicating with others.

Storytellers are admired in a number of cultures, and the western world pays both the directors as well as the writers of the TV & films very well both status wise and financially.

Stories are how we communicate & yet in the world of marketing, majority of the businesses disregard the importance of stories & simply focus their entire attention on the facts.

What To Do After Your Story Has Started Attracting Media Eyeballs?

Do not stop after you have started gaining the attention of the media.

Since the reporters will know you by his time, you are likely to become a trustworthy expert which they will want to get in touch from time to time.

You can start looking for ideas for your next story and try to gain more exposure to your brand which is already popular in the news media.

 

Shannon Gronich

 

Do you have a story?

Are you really optimizing it?

Please comment below with your story or story ideas.

PS Want to become a magnet for publicity?

The most IMPORTANT yet most OVERLOOKED marketing component, get yours free here:

http://shannonburnett.com/training/powerbio2/

 

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