October 20, 2017

Developing an Elevator Pitch – First Impressions Matter

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Elevator-PitchIn simple words, an elevator pitch is a brief presentation that’s designed to grab the attention of potential prospects in a compelling and comprehensive manner.

So, if you had one minute with Oprah or someone you admire in your industry, what would you say to capture their attention?

Criteria for a successful elevator pitch:

It must be Quick, Clear, and Concise! Attention grabber is important too.

Be clear; use a proper speed & tone so that you avoid rushing your message.

Show your enthusiasm using appropriate excitement while telling the story. Enthusiasm plays a key role if you want to draw the attention of your target audience.

 

Does your elevator pitch answer the following questions…..

Who are you?

What do you do?

Who is your target audience?

What separates you from other businesses in your industry?

How do you bring value and benefits to your prospects?

 

Get a note card and have a 30-sec and 60-sec elevator pitch ready. Then start to practice and test to see what sticks. This is one area I love helping my clients shine!!!

 

Share your elevator pitch with us!

What I am looking for next is……

 

To your business & life success,

Shannon Gronich

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Single Mom Goes from Zero to $3.1 million

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That single Mom was me! Most people think that marketing and press releases are something that comes natural to me.

Let me share how I got started over a decade ago.

As a single mother of two kids, my financial situation was always a struggle.  It seemed like no matter how hard I worked, with daycare and the cost of living, at the end of the day I was still broke.

I had a profound moment in my life that inspired me to start a business to help others find solutions for their health challenges.  I didn’t know how to start a business or run a business, let alone grow a business.

Talk about being scared!

I knew that in order for ANY business to be successful, it must market itself to get customers.  How would I reach MY market with no money to work with?? Successful marketing always costs money… or so I thought!

At that point, I started to really look at the concept of marketing.

What is marketing?  How much does it cost?  What makes a companies marketing successful?  I didn’t learn this in school.  I committed myself to learning everything I could about marketing because I knew if my business was going to succeed, then getting free press was my only way.  I started to look at businesses that had articles published in the newspaper and business people who had been interviewed on the radio. I started studying ways to get free publicity.

I started seeing a simple system that anyone could use to expand any marketing budget and get free press.

I discovered ANYONE can get publicity, have just have to know how.

Shannon Burnett-Gronich

What marketing are you currently using in your business?

Please comment below your experience with publicity.

P.S  Pay thousands of dollars for a publicist or learn how to do it yourself. http://shannonburnett.com/training/oto-mediamagic/

 

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What are you BIRTHing this year?

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I am looking at the energy and inner workings of BIRTH. In the last 4 months I have giving birth to a new baby boy, Ryan Gabriel Gronich and a marketing book, MEDIA MAGIC. Both have this creation time, intense labor, and then the new beginning – BIRTH. One of my spiritual teachers, Elizabeth Stamper shared this concept of always being in the birthing process when living life. Warm cozy creation, pressure of the birth canal, or new beginning with bright lights.  If you look at these three moments of BIRTH, where are you?

 

During the gestation of my son, even though it was the creation time….I felt like I was in the birth cancel and was challenged to let go of limiting beliefs. The rigid beliefs I wanted to hold onto…..I was forced to let go, if I wanted any sense of peace in my world.

Many times, LETTING GO = PEACE OF MIND. I remember walking on the beach a couple of weeks before Ryan was born and my friend sharing that NOW is the time to step into trust and knowing. Trust that the perfect people are showing up to support this birth and know that everything will turn out the way it was suppose to. Let go of control. Now this can be difficult for the planner in me….but when I felt my body and mind wanting to control something, when I become aware, I immediately breath and relax into the words “I let go and trust that everything is in perfect order, right here and now.”

 

Your Life is in Perfect Order RIGHT NOW!!

 

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A Mother’s Journey

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Earlier this year, my mother had a surgery to remove a pain pump that had malfunctioned early. I am blessed to have the opportunity to go spend a week with her. What a difficult road to watch someone you love be in continual pain.  This experience brought many valuable lessons along the way. My intention for writing this is to share the process of learning to love and let go at a deeper level.

Being a natural health advocate for almost 18 years I have been blessed to work with some of the top MD’s and healers on the planet. I have seen many modalities heal a number of ailments that doctors or mainstream medicine say “this is the way it is” or “there is nothing you can do about it”.

My first big lesson, even today is to “let go and let God”. It is so hard to know what I know and watch people I love make choices that will not always get the results they want. My mom a number of years ago started having major back pain and at the time I was dating a chiropractor. A number of times we drove hours for him to work on her. She raved about how it was helping and how good she would feel afterwards….but the doctor said she needed to have  a surgery because of this his myriad of reasons.  In my experience, the spine is like our teeth, it needs continual care and love so that it will work in proper order.  It connects to EVERYTHING in our body. Our nerves and organs are affected by our spine being in proper place or being subluxated. My mom ended up having 2 back surgeries; each one (in my opinion) has left her worse and in more pain. Then over 5 years ago they put a pain pump into her stomach that administers her medication. Technology is fascinating!!!

As challenging as it is….I have to drop into my heart to alleviate judgement for our medical system and havecompassion for her pain and her deep desire to heal.   I know that watching my Mothers Journey, has given me a greater level of desire to help educate our world on the alternatives to western medicine, while at the same time an appreciation for the level of technology that we have attained in medicine.  I mean who would have thought that one day, we would be able to remotely monitor a pain pump placed inside a person.  What a Journey!!!

 

Many prayers for my mother, as her back continues to be a challenge!!

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When a Man Loves a Woman – They Say its Wonderful

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August 11th, 2011 was the day Ari Gronich proposed to me at his parents home in Sacramento, California.  It was one of the most romantic moments I have ever experienced. His family, opened their hearts and homes instantly. We went to a musical “Annie Get Your Gun” the evening before. I sat in the middle watching and listening to Ari, his mother and father sing every song. A night I will always remember and here is one of the songs  – “They Say It’s Wonderful”

 

 

This past August 11th I forgot this special day but had a huge smile on my face as soon as Ari reminded me!!! Everyday I am reminded what it is like to be really loved and adored. I am feeling very grateful to have this experience and want to share some of the gifts I am experiencing around love and relationships.

 

I used to think it’s not possible or stay away from long distance relationship, but have found if two people really are meant to be together, they will find a way. When Ari decided he wanted to be with me and my family, he packed up his entire home of 5 years in Los Angeles and moved across the country.  He lived in California most of his life. What a risk and willingness to let go and be open to a possibility. I know there are days it’s challenging for him, as he misses his community, friends and family in California. Most of his relationships are over 10 years in memories. So often when I feel stuck in my ways of thinking or doing things….I ask “What am I willing to give up to have more love and joy?” Is it a story or belief? And when I love to this place of appreciation….I become open to letting go! Dare to LOVE :)

 

I wake up in the morning greeted with a huge smile, “good morning and I love you!!” A true partner that wants to bring more joy and love to not only our family but everyone we come into contact with.  Very selfless…sometime I bug him to be more selfish and put himself first!  

 

Today I get this song “When a Man Loves a Woman” in my head when I think of my relationship with Ari and his deep love.  It also reminds me and hopefully others what is possible with love!!

 

Speaking of Love!!! Master Love Coach Scott  is coming to Brevard March 16th at Aquarian Dreams and March 17th at the POD!!

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