April 27, 2017

Developing an Elevator Pitch – First Impressions Matter

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Elevator-PitchIn simple words, an elevator pitch is a brief presentation that’s designed to grab the attention of potential prospects in a compelling and comprehensive manner.

So, if you had one minute with Oprah or someone you admire in your industry, what would you say to capture their attention?

Criteria for a successful elevator pitch:

It must be Quick, Clear, and Concise! Attention grabber is important too.

Be clear; use a proper speed & tone so that you avoid rushing your message.

Show your enthusiasm using appropriate excitement while telling the story. Enthusiasm plays a key role if you want to draw the attention of your target audience.

 

Does your elevator pitch answer the following questions…..

Who are you?

What do you do?

Who is your target audience?

What separates you from other businesses in your industry?

How do you bring value and benefits to your prospects?

 

Get a note card and have a 30-sec and 60-sec elevator pitch ready. Then start to practice and test to see what sticks. This is one area I love helping my clients shine!!!

 

Share your elevator pitch with us!

What I am looking for next is……

 

To your business & life success,

Shannon Gronich

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Create Massive Growth for Your Business Utilizing Events

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Event Marketing Shannon GronichEvents attract audiences that, in some cases, would not typically be exposed to your product or service. Utilizing this platform for individuals to know more about your brand in a manner that will be notable and create an influx of business still eludes many owners.

Events can be an excellent way to position your brand or test your concept. You may be looking to rub elbows with leaders in a specific industry or to secure an endorsement of some kind.

If you approach an event in a strategic manner as I outline a couple of important items here, you will create a plan that works.

There are numerous items to consider when considering participating in an event.

First, identify your goal or intention for participating. Why are you going? What do you want to accomplish? Then take into account your desired goals with the demographic who attends when picking your event.

Preparation – Set Clear and Tangible Goals

I usually suggest a minimum of three tangible deliverables or goals.

Spend quality time reviewing vendors, sponsors, speakers, and other participants to identify collaborations you can start to facilitate prior to the event. Get the vendor list and start calling potential partners.

Begin working the event the moment you register.

Most people just show-up and wing it. A plan can become a roadmap to your arriving at your desired destination.

Positioning – Stand Out in Your Industry

Most people miss the powerful opportunity to attain free publicity with events.

Social media and marketing go hand in hand with the profits you generate from your business; hence, make sure to post an update about your participation before, during, and even after the event. Live periscopes and tweets will win favor among the event coordinators and your potential clients.

Press releases may be written and submitted up to 3 months in advance as well as after the event is over.

Remember to share with your existing client base where you will be and to even come visit you at your booth as this will help you stand out and be in the mind’s eye of those who know you already.

Last but not the least, enjoy yourself!

What is your favorite event?

Share any event marketing strategies you find successful.

To your business & life success,

Shannon Burnett-Gronich

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7th Grader’s Perspective on Hawaii Retreat – School Report!!!

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Our Dare to Live Challenge Hawaii Retreat this past November 2012 had a beautiful impact on all the participants and facilitators. To be able to spend time with friends and family…..will be remembered for a lifetime!!! It was very eye opening to have my daughter share this report she turned in and learn more about her perspective. I was envious of her midnight run to the volcano (over 4 hour trip) to see and play with active lava. Looking forward to your comments :)

The Legend of Hawaii

              Madam Pele is a goddess of fire, lightning, dance, volcanoes and violence. Pele is also known for her creative power, passion, purpose, and profound love. She has thirteen sisters and three brothers. They are all gods and goddesses. Pele is the goddess of Hawaii.

A long time ago, her father banished her from Tahiti, due to her hot temper. Pele was always getting into fights with her older sister, Na-mako-o-Kaha’i. She is the goddess of the sea, obviously fire and water would not get along. Pele canoed across the sea in search of a new place to live, that’s when she stumbled upon Hawaii.

On Hawaii, Pele created many fiery volcanoes. Pele was unaware that her sister had followed her to Hawaii. So, every time Pele created a volcano, her sister flooded the island and burnt out the fire.  This had happened many times, until Pele and her sister had one huge fight and finally, Pele was free from her sister. It is said that Pele’s spirit lives in Kilauea volcano (one of the most active volcanoes in the world). According to legend, Pele lives in the Halemaʻumaʻu crater of Kīlauea. The legend also says, if any visitors take her volcanic rock, she will curse you until you have returned it back to her.

In Hawaii, I’ve built a relationship with Pele. Once I realized that Hawaii is a sacred place, I was able to connect with the Island in a way no words would describe. I’ve discovered, when you go to Hawaii, you learn a lot about yourself. Also, that Pele has something to tell everyone that goes on her island. It might be advice; it could be her helping you let go of something you’ve been holding on too. It’s different for everyone. If Pele is trying to tell you something and you aren’t letting you’re self hear it, sometimes, she makes you hear it. I’ve seen it in many ways just from the two week I was there. A women Veronica, something went on in her head that made her want to run freely on the dried lava, she tripped and cut herself up. In the process of her healing, she learned what Pele was trying to help her let go of something she had been holding on to for decades. Another women Regena, she stepped on a hot coal and she got a huge blister on her foot that wouldn’t let her walk. She realized Pele was trying to tell her that it was time for her to be helped and it’s not her responsibility to help everyone else. There are a couple of more people that had an experience like that, too.

In my experience there, I’ve learned to be more aware of what I’m doing; be conscious of what I say. I’ve also learned to let go of my past and stay in the present. Pele made Hawaii a magical place and I’m grateful to have had the opportunity to go there.

Makayla Burnett   www.facebook.com/makayla.s.burnett  Mr. Washington – Civics at Odyssey Charter School.

Proud Mommy next to the Kilauea – The most active volcano in the World!!!

To join the next Dare to Live Challenge Hawaii Retreat on June 9-15th go to www.DaretoLiveChallenge.com, email info@ConsciousLivingPublishing.com or call 321-549-2128.

Ask about our payment options and  scholarship programs :)

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When a Man Loves a Woman – They Say its Wonderful

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August 11th, 2011 was the day Ari Gronich proposed to me at his parents home in Sacramento, California.  It was one of the most romantic moments I have ever experienced. His family, opened their hearts and homes instantly. We went to a musical “Annie Get Your Gun” the evening before. I sat in the middle watching and listening to Ari, his mother and father sing every song. A night I will always remember and here is one of the songs  – “They Say It’s Wonderful”

 

 

This past August 11th I forgot this special day but had a huge smile on my face as soon as Ari reminded me!!! Everyday I am reminded what it is like to be really loved and adored. I am feeling very grateful to have this experience and want to share some of the gifts I am experiencing around love and relationships.

 

I used to think it’s not possible or stay away from long distance relationship, but have found if two people really are meant to be together, they will find a way. When Ari decided he wanted to be with me and my family, he packed up his entire home of 5 years in Los Angeles and moved across the country.  He lived in California most of his life. What a risk and willingness to let go and be open to a possibility. I know there are days it’s challenging for him, as he misses his community, friends and family in California. Most of his relationships are over 10 years in memories. So often when I feel stuck in my ways of thinking or doing things….I ask “What am I willing to give up to have more love and joy?” Is it a story or belief? And when I love to this place of appreciation….I become open to letting go! Dare to LOVE :)

 

I wake up in the morning greeted with a huge smile, “good morning and I love you!!” A true partner that wants to bring more joy and love to not only our family but everyone we come into contact with.  Very selfless…sometime I bug him to be more selfish and put himself first!  

 

Today I get this song “When a Man Loves a Woman” in my head when I think of my relationship with Ari and his deep love.  It also reminds me and hopefully others what is possible with love!!

 

Speaking of Love!!! Master Love Coach Scott  is coming to Brevard March 16th at Aquarian Dreams and March 17th at the POD!!

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The Art of Craft & Buckminster Fuller

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Create a written list of your deepest desires and intentions” – Buckminster Fuller

 

Yesterday was magical to watch the gifts show-up throughout the day. One of the first things we did when we got here was make a list together of what we really want to do before we left the island. Part of making dreams a reality is writing them down. 

 

Our Hawaii Honeymoon Wishlist

Go to a Luau with fire dancer

Visit and play with Brian Ridgeway, Randy Craft, Dr Nadia Linda Hole, Howard and Ena, Gary and Syd

Swim with dophins (now added Sea Turtles)

See flowing lava and volcano

Make love under a waterfall :)

Attend a Ceremony

Yoga and Journal everyday (personal intention)

Read the “Love Dare” together everyday

Entire day of silence, no technology or words period

 

It’s only night 5 tonight and amazing how much we have completed so far….just from writing it down!

 

One thing, when we went and picked up our rental car I visualized how nice a convertible would be to drive in Hawaii. Last night we visited Randy Craft of the Art of Craft, who so kindly let me drive his gorgeous white Mercedes convertible to dinner last night. Dream come true….sun setting with wind blowing through my hair listening to wonderful love songs. I was fortune enough to have the opportunity to work with him and will never think the same about running a business or creating what I want in life.  He spent the last four years of Buckminster Fuller’s life with him. Full of seeds of wisdom and consciousness shifting perspectives. Reminded how money is NOT the solution to focus on. It’s a complete shift in consciousness. Looking forward to sharing more about my transformational night looking at Buckminster Fuller’s Blueprint for Planetary Abundance – Seven Steps to Global Citizenship with friend and mentor, Randy Craft  www.planinparadise.com. Love sharing time with him and Ari.

 

Spent the morning together doing yoga and preparing for our journey to the Bay to see if we can play with the dolphins again!! Tonight we celebrated our 6 month wedding anniversary at a Hawaiian Luau….what a wonderful time celebrating love and all possibilities.

 

Thanks for reading and sharing!! Remember our thoughts are so powerful and we can attract and create things in an instant….so stay focused on what you want and watch your dreams come true!!

Mahalo!!
Partners in Health and Success!
Shannon Burnett-Gronich

Event Production Goddess,
Marketing Expert and
Best Selling Author
321-549-2128  (Office)
www.ConsciousLivingSpace.com

www.FreePressTraining.com
www.ConsciousLivingPublishing.com
www.ShannonBurnett.com

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