October 20, 2017

Tips for a Successful Elevator Pitch – Engagement

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MediaMagic Elevator PitchWhile an elevator pitch needs to be short & to the point, it must also feature a well-defined objective. Every example used and point made must work to complement the point that’s being argued during the pitch. For instance, if a job aspirant starts a discussion with a possible employer during a career fair, then their elevator pitch must rotate around why they’re the best person for the job.

Prior to creating an elevator pitch, it’s crucial for you to actively envision the intended goal of the dialogue & formulate an objective from there.

The next step must be to explain how you’re going to accomplish your intended goal. For example, a job candidate must highlight the experiences and skills which make him/her the best person for the required position. Most professionals find this part of the elevator pitch quite challenging and end up losing their focus.

You want each single step of your elevator pitch to strengthen or support the proposed goal of the talk.

Lastly, it’s important that you let your intended prospect know why their role is so important for you to attain your goal. For instance, if the intended objective of your pitch is to acquire an investor for your company, then you want to emphasize how the investor’s assistance can benefit your company.

It’s critical that your elevator pitch is specific & crafted in a way such that your target audience knows why they’re invaluable for accomplishing the final goal.

What would you say if you were stepping into an elevator with Oprah or someone you wanted to connect with who would transform your business?

To your business & life success,

Shannon Gronich Media Magic

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Creating A Press Release Tagline that Sizzles

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taglinesgettothepointA tagline, or many times called the subject line, is the first impression and the most important part of a press release. This is the very first item the media will see or hear.

A relevant & original tagline can grant you an amazing ability to intrigue your audience into reading further. This allows you to express something fascinating about your product or service. You then can use this tagline on almost everything, starting from your website to the letterhead and any other marketing tools you may use.

Taglines can help you transform your press release from average to something the media wants!

Below are some tips which can help you come up with press release taglines that sizzle:

Why Reinvent – Copy from the BEST

Study the covers of different magazines; check out different TV shows to try to identify specific sayings which catch your attention. Many of the top publications have spent millions in market research to ensure they capture the eyes of their readers.

KISS – Keep It Short and Sweet

Eliminate anything which may not be the most essential elements to what would get your audience intrigued so that they will want to read more. Preferably, you must try to reduce it to a single key element or at least look to keep it to no more than five to seven words.

Use Numbers – They Capture the Most Attention

Numbers are a great way to attract the reader’s eye to a clearly defined topic. You do not include all the details in the press release itself; however, it is a perfect place to showcase what you know and to have the editor wanting to know more.

Here are a few examples I have used over the years:

11 Mistakes Even the Smartest Exhibitors Make

85 Ways to Improve Your Health in 6 Hours or Less

9 Essentials to Creating Sustainable Partnerships

Take your key components into account and give it a go in crafting a tagline for a topic you want to share with the masses. Even using google AdWords to see what your audience is looking for can help.

What tagline in your business has worked best for capturing attention?

Share taglines below and get feedback.

To your business & life success,
Shannon Burnett-Gronich

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Where To Start With Attracting Publicity – Why An Expert Power Bio Will Make You Money

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Everyone is always asking, “Where do I start?” when seeking the attention of the media.

You start with your Expert Power Bio!

Expert Power Bio - Media Magic

Rather than a resume, it all starts with your bio or what I refer to as your Expert Power Bio.

Here are a few reasons why the Expert Power Bio will make you money.

Stand Out from the Crowd

An expert power bio helps your product or service stand out from the crowd because it offers all the necessary info to your clients about you before making their final decision. It helps them know who you are, your experience in the given field, as well as why they must consider you before all the other experts in your field. With a powerful and influential bio, you get enough opportunity to be original and make yourself stand out even in the most competitive markets. A bio could help you develop an expert status in your industry even if you’re just a beginner. As a new business, there are numerous ways to have you positioned as an expert in a very short period of time.

Attract High Paying Clients

The most significant advantage you get by creating an expert power bio is that it greatly boosts your credibility as well as trustworthiness among your audience. As a result, this can lead to more sales and revenues. I have found that if you want to raise the price of your product or services, your target customers will happily accept the price increase since they’ll know that you truly deserve the additional investment. Thus, you can easily transition towards the next level without losing any of the trust and loyalty of your clients. Furthermore, a great bio also boosts your odds of finding high- paying clients in the near future.

Get Booked on TV and Radio

The media wants to know who you are and how you can benefit their followers. A good bio becomes very important if you want to gain some exposure through different media channels such as radio, TV, etc. With an Expert Power Bio, it makes it easy to pitch and get the opportunity to show up on these popular shows and magazines to become a well-known authority almost instantly in your field. Also, this allows you to break through all your worries and stresses and finally enjoy a lifestyle which you truly deserve.

 

At the end of the day it comes down to the fact that people want to know who you are and why they should listen to you.

You can grow your business almost overnight with this essential tool.

What ways are you currently using your bio?

Please comment below with your bio ideas and strategies.

Shannon Gronich

PS Want to become a magnet for higher paying clients?

The most IMPORTANT yet most OVERLOOKED marketing component, get your

Expert Power Bio guide free here: http://shannonburnett.com/training/powerbio2/

 

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What are you BIRTHing this year?

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I am looking at the energy and inner workings of BIRTH. In the last 4 months I have giving birth to a new baby boy, Ryan Gabriel Gronich and a marketing book, MEDIA MAGIC. Both have this creation time, intense labor, and then the new beginning – BIRTH. One of my spiritual teachers, Elizabeth Stamper shared this concept of always being in the birthing process when living life. Warm cozy creation, pressure of the birth canal, or new beginning with bright lights.  If you look at these three moments of BIRTH, where are you?

 

During the gestation of my son, even though it was the creation time….I felt like I was in the birth cancel and was challenged to let go of limiting beliefs. The rigid beliefs I wanted to hold onto…..I was forced to let go, if I wanted any sense of peace in my world.

Many times, LETTING GO = PEACE OF MIND. I remember walking on the beach a couple of weeks before Ryan was born and my friend sharing that NOW is the time to step into trust and knowing. Trust that the perfect people are showing up to support this birth and know that everything will turn out the way it was suppose to. Let go of control. Now this can be difficult for the planner in me….but when I felt my body and mind wanting to control something, when I become aware, I immediately breath and relax into the words “I let go and trust that everything is in perfect order, right here and now.”

 

Your Life is in Perfect Order RIGHT NOW!!

 

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When a Man Loves a Woman – They Say its Wonderful

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August 11th, 2011 was the day Ari Gronich proposed to me at his parents home in Sacramento, California.  It was one of the most romantic moments I have ever experienced. His family, opened their hearts and homes instantly. We went to a musical “Annie Get Your Gun” the evening before. I sat in the middle watching and listening to Ari, his mother and father sing every song. A night I will always remember and here is one of the songs  – “They Say It’s Wonderful”

 

 

This past August 11th I forgot this special day but had a huge smile on my face as soon as Ari reminded me!!! Everyday I am reminded what it is like to be really loved and adored. I am feeling very grateful to have this experience and want to share some of the gifts I am experiencing around love and relationships.

 

I used to think it’s not possible or stay away from long distance relationship, but have found if two people really are meant to be together, they will find a way. When Ari decided he wanted to be with me and my family, he packed up his entire home of 5 years in Los Angeles and moved across the country.  He lived in California most of his life. What a risk and willingness to let go and be open to a possibility. I know there are days it’s challenging for him, as he misses his community, friends and family in California. Most of his relationships are over 10 years in memories. So often when I feel stuck in my ways of thinking or doing things….I ask “What am I willing to give up to have more love and joy?” Is it a story or belief? And when I love to this place of appreciation….I become open to letting go! Dare to LOVE :)

 

I wake up in the morning greeted with a huge smile, “good morning and I love you!!” A true partner that wants to bring more joy and love to not only our family but everyone we come into contact with.  Very selfless…sometime I bug him to be more selfish and put himself first!  

 

Today I get this song “When a Man Loves a Woman” in my head when I think of my relationship with Ari and his deep love.  It also reminds me and hopefully others what is possible with love!!

 

Speaking of Love!!! Master Love Coach Scott  is coming to Brevard March 16th at Aquarian Dreams and March 17th at the POD!!

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