April 27, 2017

Creating A Press Release Tagline that Sizzles

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taglinesgettothepointA tagline, or many times called the subject line, is the first impression and the most important part of a press release. This is the very first item the media will see or hear.

A relevant & original tagline can grant you an amazing ability to intrigue your audience into reading further. This allows you to express something fascinating about your product or service. You then can use this tagline on almost everything, starting from your website to the letterhead and any other marketing tools you may use.

Taglines can help you transform your press release from average to something the media wants!

Below are some tips which can help you come up with press release taglines that sizzle:

Why Reinvent – Copy from the BEST

Study the covers of different magazines; check out different TV shows to try to identify specific sayings which catch your attention. Many of the top publications have spent millions in market research to ensure they capture the eyes of their readers.

KISS – Keep It Short and Sweet

Eliminate anything which may not be the most essential elements to what would get your audience intrigued so that they will want to read more. Preferably, you must try to reduce it to a single key element or at least look to keep it to no more than five to seven words.

Use Numbers – They Capture the Most Attention

Numbers are a great way to attract the reader’s eye to a clearly defined topic. You do not include all the details in the press release itself; however, it is a perfect place to showcase what you know and to have the editor wanting to know more.

Here are a few examples I have used over the years:

11 Mistakes Even the Smartest Exhibitors Make

85 Ways to Improve Your Health in 6 Hours or Less

9 Essentials to Creating Sustainable Partnerships

Take your key components into account and give it a go in crafting a tagline for a topic you want to share with the masses. Even using google AdWords to see what your audience is looking for can help.

What tagline in your business has worked best for capturing attention?

Share taglines below and get feedback.

To your business & life success,
Shannon Burnett-Gronich

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How to Get on Television – What Producers Want

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TV NewsTelevision is one of the major mediums for marketing and often one of the most challenging to get noticed by. With a clear vision and great story you can get booked.

Consider all the relevant TV shows in which you want your news or story to be presented.

Start visualizing and creating a list of shows where you would like to see your story. I suggest that you jot down at least 15 to 20.

Do your research about the show prior to communicating with them so that you can ensure your story or news is a suitable fit for their major audience & the kind of story or news they typically feature.

Whenever possible, look to create a personal connection with journalists, editors, and especially the secretaries and gatekeepers who hold the key to getting you to the people you want to talk with.  They will be your greatest allies or they can shut the door before you ever get in-depending on how you build those relationships.

Send your story along with a short and to-the-point pitch letter to the producer of your interested TV show in addition to all the required contact info. Pitch videos are encouraged to showcase how you perform in front of the camera.

Remember to include why their audience might find your story interesting.

During a phone conversation with the show organizers, stay excited, keep it brief, & be aware that there’s a very fine line between pitching your story & being pushy.

Most editors fancy a personal pitch as opposed to a typical press release.

Ensure that you come up with a strong and catchy subject line for your news or story. After all, just like you, there may be several other people who want to grab a spot on a popular TV show.

Make sure you follow up after 7 days if there’s no response from the show organizers.

While following up, remember to keep your cool. At best, appreciate the producers & editors for giving their valuable time to consider your news or story. Even if they might not need you at the moment, you might get an unexpected call from them in the near future.

Hence, never lose hope. Keep your eye on the goal!!!

How have you gotten booked on television?

Share a link to your favorite show or interview.

To your business & life success,

Shannon Burnett-Gronich

 

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How to Get Booked on Radio – You Are More Powerful Than You Think

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Radio interviews have a life of their own. They can last a short moment, a month, or even years depending on how you market them.radiomic
If you haven’t been on the radio yet, now is your time. This is one of the quickest ways to showcase you as an authority figure and create leverage to grow your business.

One of the best places to look and get booked is on BlogTalkRadio.com. Blog Talk Radio is the world’s largest online talk radio and podcast hosting platform. There are thousands of shows in various categories. If you follow these few steps you can get booked almost instantly on the radio.

First, you want to have your media kit ready.

Second, research for radio shows that are relevant to your subject matter and determine if the listenership is a good match. Also be creative. Many times there are niche markets we can tap into.

Finally, reach out to the host with your media kit and possible topics they could choose from. When you start contacting the media, it is important to communicate your message clearly and concisely. You want to be sure that you are very clear about who you are and what your business is about. Don’t give too much information – you may overwhelm them and “turn off” the host!

Remember they do not want to provide free advertising but rather content that their listeners will want. Talk in terms of what the listeners will gain and the benefits of having you on the show.

If you help with marketing your presence on their show, include your marketing plans and intention. They love having access to new listeners. When a host knows it is a win-win-win, it is easy for them to say “yes.”

What shows have you or your business been featured on?

How did you get started in radio?

Please comment below with your experience or links to shows
Best Regards,
Shannon Burnett-Gronich

Pay thousands of dollars for a publicist or learn how to do it yourself. http://shannonburnett.com/training/oto-mediamagic/

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Single Mom Goes from Zero to $3.1 million

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That single Mom was me! Most people think that marketing and press releases are something that comes natural to me.

Let me share how I got started over a decade ago.

As a single mother of two kids, my financial situation was always a struggle.  It seemed like no matter how hard I worked, with daycare and the cost of living, at the end of the day I was still broke.

I had a profound moment in my life that inspired me to start a business to help others find solutions for their health challenges.  I didn’t know how to start a business or run a business, let alone grow a business.

Talk about being scared!

I knew that in order for ANY business to be successful, it must market itself to get customers.  How would I reach MY market with no money to work with?? Successful marketing always costs money… or so I thought!

At that point, I started to really look at the concept of marketing.

What is marketing?  How much does it cost?  What makes a companies marketing successful?  I didn’t learn this in school.  I committed myself to learning everything I could about marketing because I knew if my business was going to succeed, then getting free press was my only way.  I started to look at businesses that had articles published in the newspaper and business people who had been interviewed on the radio. I started studying ways to get free publicity.

I started seeing a simple system that anyone could use to expand any marketing budget and get free press.

I discovered ANYONE can get publicity, have just have to know how.

Shannon Burnett-Gronich

What marketing are you currently using in your business?

Please comment below your experience with publicity.

P.S  Pay thousands of dollars for a publicist or learn how to do it yourself. http://shannonburnett.com/training/oto-mediamagic/

 

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Here is an easy way to get what you want!! Money and Business Breakthrough

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I wanted to share this letter I received from one of my favorite coaches that has helped not only myself, but hundreds of others reach their dreams and desires. I will be a guest presenter next week on getting free publicity.  I look forward to any feedback and comments.

 

It’s AmondaRose.

Do your closest friends and colleagues go for their dreams, or are
they happy with status quo?

Are you surrounding yourself with others who are dragging you down?

It might be time for a change, because your life is in absolute
direct proportion to the types of individuals you surround yourself
with.

Let me say that again, your life is in absolute direct proportion
to the types of individuals you surround yourself with.

Think about that for a moment. Maybe it is time to achieve the
breakthrough you desire.

* If you want to swim with the Big Fish, you have to stop swimming
with the small fish. It is time to go for the Big Fish! Don’t just
surround yourself with individuals who are at the same level that you
are at.

* Create a life where you play at the level you dream about by
surrounding yourself with individuals who have those things that
you desire. The Big Fish will hold you to a higher level and won’t
let you give up on your dreams. Plus, you will realize that if they
could do it, you can do it too!

Here is an incredible opportunity to surround yourself with the Big
Fish and it is totally F*R*E*E. It’s called the Business and M.oney
Breakthrough Tele-Seminar Series. Can you feel the excitement buzz?
I can’t wait.

http://businessmoneybreakthrough.com/

As the host of the series, you can count on me to personally
hand-pick the experts based on their knowledge, credibility
and desire to help others. Check out this line-up of AMAZING
Leading Experts, Media Sensations, Professional Speakers, and
Best-Selling Authors – from the comfort of your own home.
Plus, I’m so excited- I’ll be presenting as well!

* Public Speaking Secrets Revealed – How to Captivate Your
Audience, Leave them Craving More and Dramatically Improve
Your Income with AmondaRose Igoe

* How to Develop Your Business and Mo.ney Intuitiveness –
Let Your ESP Drive Your Success! with Halley Elise

* The 12 Step Follow Up System: From Contact to CASH with
Nancy Matthews.

*How to Get Thousands of Dollars in FREE Publicity with Shannon
Burnett

* Feng Shui in the Abundant Office: How to Arrange Your Office
for Maximum Productivity with Carole Hyder

* How to Attract 5 New Clients in the Next 30 Days and Generate
Immediate Income with Vanessa Shaw

* The Power Shift – Discover how to create powerful
relationships, more Mo.ney, and a healthy body and uncover 
what’s keeping you from achieving it! with Will “Power” Duqette

* How to Quickly Attract Your Ideal Clients Online, and Breakthrough
Your Mindset in 30 Days with Heather Picken

This is your chance to immerse yourself in just the kind of abundant
thinking you need to break through your obstacles. Join us (F-R-E-E!)
by registering at http://businessmoneybreakthrough.com/.

Please don’t wait- the series begins on August 6, and I do not want
you to miss this opportunity.

 

I Believe in You and Your Dreams!
AmondaRose

P.S. Can’t make the live calls? We are taking care of you too.
All recordings are sent to registered guests within 24 hours.
http://businessmoneybreakthrough.com/.

 

AmondaRose Igoe

6-Figure Speaking Goddess,
Speaking Trainer and Coach,
and Best Selling Author
561-498-8919 (Office)
(800) 610-9056 (Toll Free)
www.highperformancespeaking.com

As a speaking expert, AmondaRose
specializes in helping Business Owners,
Entrepreneurs and Visionary Leaders
Breakthrough their Biggest Speaking
Roadblocks while they Quickly Learn to
Master and Utilize the Power of Speaking
to Dramatically Increase their Results
and their Income.

High Performance Speaking Training and
Consulting
2051 NE Ocean Blvd.
Stuart, FL 34996
561-498-8919 (Office)
800-610-9056 (Toll Free)

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