That single Mom was me! Most people think that marketing and press releases are something that comes natural to me.
Let me share how I got started over a decade ago.
As a single mother of two kids, my financial situation was always a struggle. It seemed like no matter how hard I worked, with daycare and the cost of living, at the end of the day I was still broke.
I had a profound moment in my life that inspired me to start a business to help others find solutions for their health challenges. I didn’t know how to start a business or run a business, let alone grow a business.
Talk about being scared!
I knew that in order for ANY business to be successful, it must market itself to get customers. How would I reach MY market with no money to work with?? Successful marketing always costs money… or so I thought!
At that point, I started to really look at the concept of marketing.
What is marketing? How much does it cost? What makes a companies marketing successful? I didn’t learn this in school. I committed myself to learning everything I could about marketing because I knew if my business was going to succeed, then getting free press was my only way. I started to look at businesses that had articles published in the newspaper and business people who had been interviewed on the radio. I started studying ways to get free publicity.
I started seeing a simple system that anyone could use to expand any marketing budget and get free press.
I discovered ANYONE can get publicity, have just have to know how.
What marketing are you currently using in your business?
Please comment below your experience with publicity.
P.S Pay thousands of dollars for a publicist or learn how to do it yourself. http://shannonburnett.com/training/oto-mediamagic/