October 15, 2018

Want More Media Attention – Be a Great Story Teller

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good stories engage peopleWhen you’re putting together any content on the web, you must concentrate on the populace aspect of your story which will have a greater chance of attracting the media.

Populace aspect:

In simple words, it consist of adding a few twists in your plain story which can help you get a media coverage.

Without incorporating such twists which make your story truly compelling to the media, it is very tough to gain the attention of the news reporters.

The truth is, media simply doesn’t care of your story unless it is super interesting.

You need to be able to create a story which affects most if not every single reader of the publication.

The fact is, reporters are interested in pleasing their editors & editors are interested in publishing the type of stories which are likely to increase the sales of their newspapers or magazines.

And this is the whole thing.

And if you have a dry story, it is almost guaranteed that you won’t receive the type of media coverage or attention which you are looking for.

Given below are some of the most commonly written news stories:

  • A controversial story.
  • A story about what’s trending in the media already.
  • An outrageous or unusual story.
  • A story that is related to popular celebs/sportspersons.

When you start creating stories which are related to any of the above topics, then you are most likely to grab the interest of both online as well as offline media.

Write a story which packs 2, 3, or even 4 of the above listed angles all at once & you are sure to hit the media quite hard with your powerful story.

In addition, you also want to carefully monitor popular social networking sites like Facebook, Twitter, LinkedIn, Pinterest, etc.

Here, you can easily find what types of stories people share on the web and find interesting to read.

Another thing is, media won’t come to you, instead it is your duty to contact them and let them know about your story.

To prepare yourself better, plan everything well in advance.

People prefer to read stories than anything else.

Stories are one of the primary ways of communicating with others.

Storytellers are admired in a number of cultures, and the western world pays both the directors as well as the writers of the TV & films very well both status wise and financially.

Stories are how we communicate & yet in the world of marketing, majority of the businesses disregard the importance of stories & simply focus their entire attention on the facts.

What To Do After Your Story Has Started Attracting Media Eyeballs?

Do not stop after you have started gaining the attention of the media.

Since the reporters will know you by his time, you are likely to become a trustworthy expert which they will want to get in touch from time to time.

You can start looking for ideas for your next story and try to gain more exposure to your brand which is already popular in the news media.

 

Shannon Gronich

 

Do you have a story?

Are you really optimizing it?

Please comment below with your story or story ideas.

PS Want to become a magnet for publicity?

The most IMPORTANT yet most OVERLOOKED marketing component, get yours free here:

http://shannonburnett.com/training/powerbio2/

 

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How to Get PR When You Have Little Money

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websitebookcoverWhen I first started out in business I had a very low marketing budget.
(Almost nothing)
I wanted to provide for my beautiful family and I enjoyed meeting and networking with other driven individuals.
Over the first few years I searched far and wide for tools that I could implement in order to get publicity for my business with little to no marketing budget, and after testing various strategies and avenues I found a great step-by-step process for myself that grew to a point where I could share it with clients and friends and have since provided myself and everyone I know with over 3.1 million dollars in free press!
Since then, I wrote the book on it- literally.
I truly believe that with a little bit of drive and the proper tools that anyone whose business began in a situation similar to mine can end up in television, radio shows, newspapers, articles online and in the mouths of the perfect future clients and consumers of your business and/or product.
Sign up for my free guide and YOU can get started right now, too!

 

 

 

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Single Mom Goes from Zero to $3.1 million

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That single Mom was me! Most people think that marketing and press releases are something that comes natural to me.

Let me share how I got started over a decade ago.

As a single mother of two kids, my financial situation was always a struggle.  It seemed like no matter how hard I worked, with daycare and the cost of living, at the end of the day I was still broke.

I had a profound moment in my life that inspired me to start a business to help others find solutions for their health challenges.  I didn’t know how to start a business or run a business, let alone grow a business.

Talk about being scared!

I knew that in order for ANY business to be successful, it must market itself to get customers.  How would I reach MY market with no money to work with?? Successful marketing always costs money… or so I thought!

At that point, I started to really look at the concept of marketing.

What is marketing?  How much does it cost?  What makes a companies marketing successful?  I didn’t learn this in school.  I committed myself to learning everything I could about marketing because I knew if my business was going to succeed, then getting free press was my only way.  I started to look at businesses that had articles published in the newspaper and business people who had been interviewed on the radio. I started studying ways to get free publicity.

I started seeing a simple system that anyone could use to expand any marketing budget and get free press.

I discovered ANYONE can get publicity, have just have to know how.

Shannon Burnett-Gronich

What marketing are you currently using in your business?

Please comment below your experience with publicity.

P.S  Pay thousands of dollars for a publicist or learn how to do it yourself. http://shannonburnett.com/training/oto-mediamagic/

 

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What are you BIRTHing this year?

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I am looking at the energy and inner workings of BIRTH. In the last 4 months I have giving birth to a new baby boy, Ryan Gabriel Gronich and a marketing book, MEDIA MAGIC. Both have this creation time, intense labor, and then the new beginning – BIRTH. One of my spiritual teachers, Elizabeth Stamper shared this concept of always being in the birthing process when living life. Warm cozy creation, pressure of the birth canal, or new beginning with bright lights.  If you look at these three moments of BIRTH, where are you?

 

During the gestation of my son, even though it was the creation time….I felt like I was in the birth cancel and was challenged to let go of limiting beliefs. The rigid beliefs I wanted to hold onto…..I was forced to let go, if I wanted any sense of peace in my world.

Many times, LETTING GO = PEACE OF MIND. I remember walking on the beach a couple of weeks before Ryan was born and my friend sharing that NOW is the time to step into trust and knowing. Trust that the perfect people are showing up to support this birth and know that everything will turn out the way it was suppose to. Let go of control. Now this can be difficult for the planner in me….but when I felt my body and mind wanting to control something, when I become aware, I immediately breath and relax into the words “I let go and trust that everything is in perfect order, right here and now.”

 

Your Life is in Perfect Order RIGHT NOW!!

 

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