June 27, 2017

How to Get Booked on Radio – You Are More Powerful Than You Think

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Radio interviews have a life of their own. They can last a short moment, a month, or even years depending on how you market them.radiomic
If you haven’t been on the radio yet, now is your time. This is one of the quickest ways to showcase you as an authority figure and create leverage to grow your business.

One of the best places to look and get booked is on BlogTalkRadio.com. Blog Talk Radio is the world’s largest online talk radio and podcast hosting platform. There are thousands of shows in various categories. If you follow these few steps you can get booked almost instantly on the radio.

First, you want to have your media kit ready.

Second, research for radio shows that are relevant to your subject matter and determine if the listenership is a good match. Also be creative. Many times there are niche markets we can tap into.

Finally, reach out to the host with your media kit and possible topics they could choose from. When you start contacting the media, it is important to communicate your message clearly and concisely. You want to be sure that you are very clear about who you are and what your business is about. Don’t give too much information – you may overwhelm them and “turn off” the host!

Remember they do not want to provide free advertising but rather content that their listeners will want. Talk in terms of what the listeners will gain and the benefits of having you on the show.

If you help with marketing your presence on their show, include your marketing plans and intention. They love having access to new listeners. When a host knows it is a win-win-win, it is easy for them to say “yes.”

What shows have you or your business been featured on?

How did you get started in radio?

Please comment below with your experience or links to shows
Best Regards,
Shannon Burnett-Gronich

Pay thousands of dollars for a publicist or learn how to do it yourself. http://shannonburnett.com/training/oto-mediamagic/

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Single Mom Goes from Zero to $3.1 million

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That single Mom was me! Most people think that marketing and press releases are something that comes natural to me.

Let me share how I got started over a decade ago.

As a single mother of two kids, my financial situation was always a struggle.  It seemed like no matter how hard I worked, with daycare and the cost of living, at the end of the day I was still broke.

I had a profound moment in my life that inspired me to start a business to help others find solutions for their health challenges.  I didn’t know how to start a business or run a business, let alone grow a business.

Talk about being scared!

I knew that in order for ANY business to be successful, it must market itself to get customers.  How would I reach MY market with no money to work with?? Successful marketing always costs money… or so I thought!

At that point, I started to really look at the concept of marketing.

What is marketing?  How much does it cost?  What makes a companies marketing successful?  I didn’t learn this in school.  I committed myself to learning everything I could about marketing because I knew if my business was going to succeed, then getting free press was my only way.  I started to look at businesses that had articles published in the newspaper and business people who had been interviewed on the radio. I started studying ways to get free publicity.

I started seeing a simple system that anyone could use to expand any marketing budget and get free press.

I discovered ANYONE can get publicity, have just have to know how.

Shannon Burnett-Gronich

What marketing are you currently using in your business?

Please comment below your experience with publicity.

P.S  Pay thousands of dollars for a publicist or learn how to do it yourself. http://shannonburnett.com/training/oto-mediamagic/

 

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What are you BIRTHing this year?

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I am looking at the energy and inner workings of BIRTH. In the last 4 months I have giving birth to a new baby boy, Ryan Gabriel Gronich and a marketing book, MEDIA MAGIC. Both have this creation time, intense labor, and then the new beginning – BIRTH. One of my spiritual teachers, Elizabeth Stamper shared this concept of always being in the birthing process when living life. Warm cozy creation, pressure of the birth canal, or new beginning with bright lights.  If you look at these three moments of BIRTH, where are you?

 

During the gestation of my son, even though it was the creation time….I felt like I was in the birth cancel and was challenged to let go of limiting beliefs. The rigid beliefs I wanted to hold onto…..I was forced to let go, if I wanted any sense of peace in my world.

Many times, LETTING GO = PEACE OF MIND. I remember walking on the beach a couple of weeks before Ryan was born and my friend sharing that NOW is the time to step into trust and knowing. Trust that the perfect people are showing up to support this birth and know that everything will turn out the way it was suppose to. Let go of control. Now this can be difficult for the planner in me….but when I felt my body and mind wanting to control something, when I become aware, I immediately breath and relax into the words “I let go and trust that everything is in perfect order, right here and now.”

 

Your Life is in Perfect Order RIGHT NOW!!

 

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