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Create Massive Growth for Your Business Utilizing Events

December 1, 2015 by shannon Leave a Comment

Events attract audiences that, in some cases, would not typically be exposed to your product or service. Utilizing this platform for individuals to know more about your brand in a manner that will be notable and create an influx of business still eludes many owners.

Events can be an excellent way to position your brand or test your concept. You may be looking to rub elbows with leaders in a specific industry or to secure an endorsement of some kind.

If you approach an event in a strategic manner as I outline a couple of important items here, you will create a plan that works.

There are numerous items to consider when considering participating in an event.

First, identify your goal or intention for participating. Why are you going? What do you want to accomplish? Then take into account your desired goals with the demographic who attends when picking your event.

Preparation – Set Clear and Tangible Goals

I usually suggest a minimum of three tangible deliverables or goals.

Spend quality time reviewing vendors, sponsors, speakers, and other participants to identify collaborations you can start to facilitate prior to the event. Get the vendor list and start calling potential partners.

Begin working the event the moment you register.

Most people just show-up and wing it. A plan can become a roadmap to your arriving at your desired destination.

Positioning – Stand Out in Your Industry

Most people miss the powerful opportunity to attain free publicity with events.

Social media and marketing go hand in hand with the profits you generate from your business; hence, make sure to post an update about your participation before, during, and even after the event. Live periscopes and tweets will win favor among the event coordinators and your potential clients.

Press releases may be written and submitted up to 3 months in advance as well as after the event is over.

Remember to share with your existing client base where you will be and to even come visit you at your booth as this will help you stand out and be in the mind’s eye of those who know you already.

Last but not the least, enjoy yourself!

What is your favorite event?

Share any event marketing strategies you find successful.

To your business & life success,

Shannon Burnett-Gronich

Filed Under: Coaching, Events, Free Publicity, Fun, Marketing, Travel

How to Get on Television – What Producers Want

November 17, 2015 by shannon Leave a Comment

Television is one of the major mediums for marketing and often one of the most challenging to get noticed by. With a clear vision and great story you can get booked.

Consider all the relevant TV shows in which you want your news or story to be presented.

Start visualizing and creating a list of shows where you would like to see your story. I suggest that you jot down at least 15 to 20.

Do your research about the show prior to communicating with them so that you can ensure your story or news is a suitable fit for their major audience & the kind of story or news they typically feature.

Whenever possible, look to create a personal connection with journalists, editors, and especially the secretaries and gatekeepers who hold the key to getting you to the people you want to talk with. They will be your greatest allies or they can shut the door before you ever get in-depending on how you build those relationships.

Send your story along with a short and to-the-point pitch letter to the producer of your interested TV show in addition to all the required contact info. Pitch videos are encouraged to showcase how you perform in front of the camera.

Remember to include why their audience might find your story interesting.

During a phone conversation with the show organizers, stay excited, keep it brief, & be aware that there’s a very fine line between pitching your story & being pushy.

Most editors fancy a personal pitch as opposed to a typical press release.

Ensure that you come up with a strong and catchy subject line for your news or story. After all, just like you, there may be several other people who want to grab a spot on a popular TV show.

Make sure you follow up after 7 days if there’s no response from the show organizers.

While following up, remember to keep your cool. At best, appreciate the producers & editors for giving their valuable time to consider your news or story. Even if they might not need you at the moment, you might get an unexpected call from them in the near future.

Hence, never lose hope. Keep your eye on the goal!!!

How have you gotten booked on television?

Share a link to your favorite show or interview.

To your business & life success,

Shannon Burnett-Gronich

Filed Under: Coaching, Events, Free Publicity, Marketing, Media/PR, News, Television

6 Radio Interview Best Practices – Get the Most Traction from Being on the Air

November 10, 2015 by shannon Leave a Comment

One thing I have realized from being in publicity is how easy it is to get booked on the radio, but not everyone knows how to make the best out of it. Radio interviews can be used for years to come for both client acquisition and retention.

1. Prepare yourself
The thing is, you only get one opportunity for getting it right when you’re on LIVE radio. Hence, preparation is key here. You must come up with precise & strong messages that you want to spread to your followers.

2. Prepare your host
When sending over the marketing material to the host, always include your power bio, headshot, and 5-7 questions they have the option to use during the interview. On the day of the interview, print and bring a copy of your bio and questions to the host directly, in case they were too busy to prepare.

3. Stay Focused
Many radio interviews are no more than 4 minutes long. Avoid getting drawn into unnecessary topics. Radio hosts are skillful enough to obtain info from you, not essentially on the subject covered during the interview. An easy way to redirect a question is the statement, “That is a great question! What I would like to share with you is….”

4. Examples and Metaphors
Radio can be a very intangible means of communication. Audiences rarely get an opportunity to re-listen to your interview twice. It’s best to make your story memorable; use examples & metaphors whenever possible. Know that radio mirrors your character to the listeners.

5. Invite your followers
If you already have some credibility, it can be a wise decision to invite your followers to listen to your interview. This is a sure fire way for building the required trust and faith among your followers for your products/services.

6. Set clear intentions
Whenever you speak during your radio interview, make it sound clear enough for your listeners to properly understand the subject. Use simple language. Avoid using language that’s too technical/hard to understand for your listeners. Imagine you are speaking to a child.
Most first timers find it difficult to get their message across to their followers just because they wait to be questioned. To avoid this, try to take control of every single opportunity for getting your message across. Know what your final goal is during the entire course of the interview.

How do you best prepare for radio?

Share a link to your favorite show or interview.

To your business & life success,
Shannon Burnett-Gronich

Filed Under: Coaching, Events, Free Publicity, Marketing, Media/PR, News

The Power of Mentors – 7 Strengths to Business and Life Success

November 3, 2015 by shannon Leave a Comment

Finding an individual who’ll guide you all the way to success can be among the biggest decisions of your life.

A mentor is a person whom you can look up to, somebody who’s been in the same place as you are today & knows how to find his way right to the top. A good mentor could be a person who is successful in his industry & is ready to share his experience with others. A mentor could also be a person who has experienced high and low days and wants to share his strength and knowledge to see others succeed.

Trustworthiness

Since the goal of your mentor is to ensure your success, he is most likely going to tell you how they honestly feel on a given topic. When you’re with your family members or friends, they might tell you whatever things you would like to hear; however a mentor tells you the things that you actually need to hear.

Guide

A mentor helps guide you towards the right path, suggests important contacts, courses, reading material, etc. Even though he may not contact individuals on your behalf, purchase reading materials for you, or register you for any course, he’ll show you the road map which will allow you to find your own route to success and growth.

Learn from His Mistakes

By learning from the mistakes which your teacher made while achieving success themselves, you’ll be able to avoid making similar ones, thus saving you valuable time and money.

Bring Out Your Strengths

A mentor can bring the best out of you even if you do not necessarily identify with those qualities in yourself yet. After all, you want someone who is capable of bringing out the talent and story within you.

Help Overcome Your Weaknesses

Hearing your weak points can be one of the most difficult aspects of a mentoring relationship; yet, these same aspects can hold you back in your career and life. In business one of the common weak points people work to overcome, is lack of experience or credibility. You can often collaborate with an expert in your industry to help build your brand.

Motivation

All of us have days or times when we feel like things are not going the way they should. A mentor has an ability to encourage you using a simple statement which affirms that you are on the right path even if things don’t appear to be going well enough. A mentor has the ability to assure you everything is going well since he’s been there previously.

Discover the Undiscovered

Every one of us is gifted with numerous skills which we might not even be in tune with yet. A mentor can assist you in exploring what those skills may be as well as show you how to make the best use of those in order to accomplish your goals. Identifying these hidden skills might even transform your life and business objectives.

Mentors play a huge role in offering the knowledge, advice, inspiration, and assistance which we need from time to time. The fact is, you must have a mentor for every aspect of your life including business.

Who has been your greatest business mentor?

What areas of marketing are you looking for mentorship?

To your business & life success,

Shannon Burnett-Gronich

Get your free Power Bio Training here.

To book a complimentary strategy session with Shannon Click Here.

Filed Under: Coaching, Inspirational, Mentors

What is a Media Kit? – A Media Kit is Your Publicity Magnet

October 27, 2015 by shannon Leave a Comment

The Media Kit is an essential tool for attracting publicity and positioning yourself or your company as an industry expert.

There are 6 items that are shared in the full Media Magic program; however, here are a few essentials to stay out of the PR department’s trash:

Show yourself as an expert with your Power Bio which includes an up-to-date photo from the last 12-18 months.

We all have been on Facebook where someone has a picture of himself from 20 years ago.

You want an accurate portrayal of how you are now!

Remember to have action photos ready.

Action photos tend to attract larger article space and can easily connect individuals with projects.

Print publications want high resolution photos typically 300 dpi or greater, so make sure that you are using high quality photographs for all of your printed materials.

Another important item is to have sample press releases ready for them to publish or use.

If available, you want to include any marketing efforts that you have been featured in in the past.

Articles and radio or TV shows that already showcase you in the media will always yield more publicity.

No one wants to feel left out of the next big story, so you want to make sure that you are one of those people.

When you are just getting started, paid advertisement is okay; however, when you use our Media Magic program, you will learn to attract publicity.

The media always feels better seeing first hand that you have communicated to the masses through other media outlets.

However, if the story is new and newsworthy, you can easily be a first timer!!

We all have to start somewhere with getting publicity.

What do you currently have in your Media Kit?

Please comment publicity kit strategies below.

To your business & life success,
Shannon Burnett-Gronich
shannonburnett.com

Filed Under: Free Publicity, Marketing, Media/PR