A tagline, or many times called the subject line, is the first impression and the most important part of a press release. This is the very first item the media will see or hear.
A relevant & original tagline can grant you an amazing ability to intrigue your audience into reading further. This allows you to express something fascinating about your product or service. You then can use this tagline on almost everything, starting from your website to the letterhead and any other marketing tools you may use.
Taglines can help you transform your press release from average to something the media wants!
Below are some tips which can help you come up with press release taglines that sizzle:
Why Reinvent – Copy from the BEST
Study the covers of different magazines; check out different TV shows to try to identify specific sayings which catch your attention. Many of the top publications have spent millions in market research to ensure they capture the eyes of their readers.
KISS – Keep It Short and Sweet
Eliminate anything which may not be the most essential elements to what would get your audience intrigued so that they will want to read more. Preferably, you must try to reduce it to a single key element or at least look to keep it to no more than five to seven words.
Use Numbers – They Capture the Most Attention
Numbers are a great way to attract the reader’s eye to a clearly defined topic. You do not include all the details in the press release itself; however, it is a perfect place to showcase what you know and to have the editor wanting to know more.
Here are a few examples I have used over the years:
11 Mistakes Even the Smartest Exhibitors Make
85 Ways to Improve Your Health in 6 Hours or Less
9 Essentials to Creating Sustainable Partnerships
Take your key components into account and give it a go in crafting a tagline for a topic you want to share with the masses. Even using google AdWords to see what your audience is looking for can help.
What tagline in your business has worked best for capturing attention?
Share taglines below and get feedback.
To your business & life success,
Shannon Burnett-Gronich
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