Radio interviews have a life of their own. They can last a short moment, a month, or even years depending on how you market them.
If you haven’t been on the radio yet, now is your time. This is one of the quickest ways to showcase you as an authority figure and create leverage to grow your business.
One of the best places to look and get booked is on BlogTalkRadio.com. Blog Talk Radio is the world’s largest online talk radio and podcast hosting platform. There are thousands of shows in various categories. If you follow these few steps you can get booked almost instantly on the radio.
First, you want to have your media kit ready.
Second, research for radio shows that are relevant to your subject matter and determine if the listenership is a good match. Also be creative. Many times there are niche markets we can tap into.
Finally, reach out to the host with your media kit and possible topics they could choose from. When you start contacting the media, it is important to communicate your message clearly and concisely. You want to be sure that you are very clear about who you are and what your business is about. Don’t give too much information – you may overwhelm them and “turn off” the host!
Remember they do not want to provide free advertising but rather content that their listeners will want. Talk in terms of what the listeners will gain and the benefits of having you on the show.
If you help with marketing your presence on their show, include your marketing plans and intention. They love having access to new listeners. When a host knows it is a win-win-win, it is easy for them to say “yes.”
What shows have you or your business been featured on?
How did you get started in radio?
Please comment below with your experience or links to shows
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