What does a PUBLICIST DO?? Answer here. Find out how YOU can do it yourself!

What a publicist does for your business-

A publicist is a person whose job is to generate and manage

publicity for a product, public figure, especially a celebrity, or

for a work such as a book or movie or band. Publicists could work

in large companies as in little companies.

Though there are many aspects to a publicist’s job, their main

function is to persuade the press to report about their client in

the most positive way possible. Publicists are adept at identifying

and pulling out “newsworthy” aspects of products and

personalities to offer to the press as possible reportage ideas.

Publicists offer this information to reporters in the specific format of a magazine,

newspaper, TV or radio show, or online outlet. The third aspect of

a publicist’s job is to shape “stories” about their

clients at a time that fits within a media outlet’s news cycle.

Publicists are most often categorized under a marketing arm of a

company. Marketing is anything that a company does to get their

product into the hands of a customer who will pay for it.

Publicity, specifically, uses the objective opinion of a reporter to tell that

story. A seasoned publicist knows how to present a newsworthy story

in away that suggests editorial coverage in a certain direction.

This is what is generally referred to as “spin,” though

it is not a negative connotation, only a very keen ability to present a story

in a way that fits for a media outlet at the right time.

From a marketing perspective, publicity is one component of

promotion which is one component of marketing. The other elements

of the promotional mix are advertising, sales promotion, direct

marketing and personal selling. Examples of promotional tactics

include:

Art people

event sponsorship

Arrange a speech or talk

Make an analysis or prediction

Conduct a poll or survey

Issue a report

Take a stand on a controversial subject

Arrange for a testimonial

Announce an appointment

Invent then present an award

Stage a debate

Organize a tour of your business or projects

Issue a commendation

The advantages of publicity are low cost, and credibility

(particularly if the publicity is aired in between news stories

like on evening TV news casts). New technologies such as weblogs, web

cameras, web affiliates, and convergence (phone-camera posting of pictures

and videos to websites) are changing the cost-structure. The

disadvantages are lack of control over how your releases will be used, and

frustration over the low percentage of releases that are taken up by the media.

Now that you have a little bit of education on the subject…

Wouldn’t it benefit you to have someone who knows the ins-and-outs

of the business- and who has acquired 3.1 million PLUS dollars in

FREE PRESS for her clients (BIG NAMES and Small business)to show

you how to be a Publicity expert and save you thousands of dollars

every month?

Shannon Burnett-Gronich provides coaching on the subject in her

ULTIMATE MEDIA MAGIC 3 MONTH TRAINING COURSE PROGRAM and is

currently taking applications from new students. The course is

limited to only 9 participants.

Become Media’s next bright light! Learn to come out from the

shadows and stay there from a professional who will customize

your class experience to coach you on how YOU can gain FREE

publicity for yourself and/or product!!