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What is a Media Kit? – A Media Kit is Your Publicity Magnet

October 27, 2015 By Leave a Comment
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The Media Kit is an essential tool for attracting publicity and positioning yourself or your company as an industry expert.

There are 6 items thatMedia Kit are shared in the full Media Magic program; however, here are a few essentials to stay out of the PR department’s trash:

Show yourself as an expert with your Power Bio which includes an up-to-date photo from the last 12-18 months.

We all have been on Facebook where someone has a picture of himself from 20 years ago.

You want an accurate portrayal of how you are now!

Remember to have action photos ready.

Action photos tend to attract larger article space and can easily connect individuals with projects.

Print publications want high resolution photos typically 300 dpi or greater, so make sure that you are using high quality photographs for all of your printed materials.

Another important item is to have sample press releases ready for them to publish or use.

If available, you want to include any marketing efforts that you have been featured in in the past.

Articles and radio or TV shows that already showcase you in the media will always yield more publicity.

No one wants to feel left out of the next big story, so you want to make sure that you are one of those people.

When you are just getting started, paid advertisement is okay; however, when you use our Media Magic program, you will learn to attract publicity.

The media always feels better seeing first hand that you have communicated to the masses through other media outlets.

However, if the story is new and newsworthy, you can easily be a first timer!!

We all have to start somewhere with getting publicity.

What do you currently have in your Media Kit?

Please comment publicity kit strategies below.

To your business & life success,
Shannon Burnett-Gronich
shannonburnett.com

 

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Filed Under: Free Publicity, Marketing, Media/PR

Where To Start With Attracting Publicity – Why An Expert Power Bio Will Make You Money

October 20, 2015 By Leave a Comment
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Everyone is always asking, “Where do I start?” when seeking the attention of the media.

You start with your Expert Power Bio!

Expert Power Bio - Media Magic

Rather than a resume, it all starts with your bio or what I refer to as your Expert Power Bio.

Here are a few reasons why the Expert Power Bio will make you money.

Stand Out from the Crowd

An expert power bio helps your product or service stand out from the crowd because it offers all the necessary info to your clients about you before making their final decision. It helps them know who you are, your experience in the given field, as well as why they must consider you before all the other experts in your field. With a powerful and influential bio, you get enough opportunity to be original and make yourself stand out even in the most competitive markets. A bio could help you develop an expert status in your industry even if you’re just a beginner. As a new business, there are numerous ways to have you positioned as an expert in a very short period of time.

Attract High Paying Clients

The most significant advantage you get by creating an expert power bio is that it greatly boosts your credibility as well as trustworthiness among your audience. As a result, this can lead to more sales and revenues. I have found that if you want to raise the price of your product or services, your target customers will happily accept the price increase since they’ll know that you truly deserve the additional investment. Thus, you can easily transition towards the next level without losing any of the trust and loyalty of your clients. Furthermore, a great bio also boosts your odds of finding high- paying clients in the near future.

Get Booked on TV and Radio

The media wants to know who you are and how you can benefit their followers. A good bio becomes very important if you want to gain some exposure through different media channels such as radio, TV, etc. With an Expert Power Bio, it makes it easy to pitch and get the opportunity to show up on these popular shows and magazines to become a well-known authority almost instantly in your field. Also, this allows you to break through all your worries and stresses and finally enjoy a lifestyle which you truly deserve.

 

At the end of the day it comes down to the fact that people want to know who you are and why they should listen to you.

You can grow your business almost overnight with this essential tool.

What ways are you currently using your bio?

Please comment below with your bio ideas and strategies.

Shannon Gronich

PS Want to become a magnet for higher paying clients?

The most IMPORTANT yet most OVERLOOKED marketing component, get your

Expert Power Bio guide free here: https://shannonburnett.builderallwp.com/training/powerbio2/

 

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Filed Under: Free Publicity, Marketing, Media/PR Tagged With: , , , , , , , , , , , , ,

How to Get Booked on Radio – You Are More Powerful Than You Think

October 13, 2015 By Leave a Comment
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Radio interviews have a life of their own. They can last a short moment, a month, or even years depending on how you market them.radiomic
If you haven’t been on the radio yet, now is your time. This is one of the quickest ways to showcase you as an authority figure and create leverage to grow your business.

One of the best places to look and get booked is on BlogTalkRadio.com. Blog Talk Radio is the world’s largest online talk radio and podcast hosting platform. There are thousands of shows in various categories. If you follow these few steps you can get booked almost instantly on the radio.

First, you want to have your media kit ready.

Second, research for radio shows that are relevant to your subject matter and determine if the listenership is a good match. Also be creative. Many times there are niche markets we can tap into.

Finally, reach out to the host with your media kit and possible topics they could choose from. When you start contacting the media, it is important to communicate your message clearly and concisely. You want to be sure that you are very clear about who you are and what your business is about. Don’t give too much information – you may overwhelm them and “turn off” the host!

Remember they do not want to provide free advertising but rather content that their listeners will want. Talk in terms of what the listeners will gain and the benefits of having you on the show.

If you help with marketing your presence on their show, include your marketing plans and intention. They love having access to new listeners. When a host knows it is a win-win-win, it is easy for them to say “yes.”

What shows have you or your business been featured on?

How did you get started in radio?

Please comment below with your experience or links to shows
Best Regards,
Shannon Burnett-Gronich

Pay thousands of dollars for a publicist or learn how to do it yourself. https://shannonburnett.builderallwp.com/training/oto-mediamagic/

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Filed Under: Free Publicity, Marketing, Media/PR Tagged With: , , , , , , , , ,

Make Your Marketing Stand Out – The Significance of a Powerful Tagline

October 6, 2015 By Leave a Comment
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stand out from the crowdHow to be STAND OUT in all the marketing noise, without having to stand on your head!

Today, your customers are bombarded with promotional messages every single day.

Whilst most might just slip past the thoughts of your customer, there are a few that might just seep in guiding them toward or perhaps away from their future purchase of product/service.

The fact is, a tagline is similar to a hook towards the edge of the fishing wire & this is a type of hook which your business requires for luring customers toward your product or service!

You need to catch their attention.

Below are some of the major reasons why a business needs to have a powerful tagline:

  1. Businesses especially small businesses are booming and the amount of individuals looking to establish their own business is rising day by day. In fact, most of them have started quitting their daily jobs completely to start a work at home at business which they have always dreamt of. As a result, direct competition is rising all around the world & when you are inside a forest which full of similar trees, do you actually want to appear like most of the trees? Probably not if you’re truly looking to grow your business & searching for the clients who are ready to pay you big bucks!  You need to be able to distinguish yourself from the crowd which can be best done if you have an interesting tagline!
  1. An interesting tagline is capable enough to give a clear message in regards to what your service or product is all about. And this becomes very important when you are looking to set yourself or your brand apart right from the start of your business.
  1. A catchy tagline can help you increase the versatility of your brand and publicity. For instance, rather than naming your business something that’s directly related to your service, product or benefit, you will be able to easily strengthen the message with the help of a tagline. Hence, if your business evolves anytime in the future, then it will be much easier for you to change your tagline instead of your whole identity & brand name.
  1. A tagline is similar to owning a personal billboard in the minds of your consumers. Once your tagline is in the minds of your clients, it could highly encourage them to:

Identify your brand/company

Remember you for any reference in the future

 

A catchy subject line can also be used in all publicity from a conversation on the phone to a press release. Individuals will start seeing you as an established & trustworthy business.

This will further help you grow your business as well as brand value in both online as well as offline world.

Final Words:

When you create a strong tagline, it reinforces the message of your brand as well as helps you connect with your target audience in a better manner.

The tagline is also one of the best ways to communicate with your audience.

 

Shannon Burnett-Gronich

 

Are you currently using a tagline, if so what is it?

Please comment below your experiences on communicating with your audience.

 

 

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Filed Under: Marketing Tagged With: , , , , , , ,
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