What a publicist does for your business-
A publicist is a person whose job is to generate and manage
publicity for a product, public figure, especially a celebrity, or
for a work such as a book or movie or band. Publicists could work
in large companies as in little companies.
Though there are many aspects to a publicist’s job, their main
function is to persuade the press to report about their client in
the most positive way possible. Publicists are adept at identifying
and pulling out “newsworthy” aspects of products and
personalities to offer to the press as possible reportage ideas.
Publicists offer this information to reporters in the specific format of a magazine,
newspaper, TV or radio show, or online outlet. The third aspect of
a publicist’s job is to shape “stories” about their
clients at a time that fits within a media outlet’s news cycle.
Publicists are most often categorized under a marketing arm of a
company. Marketing is anything that a company does to get their
product into the hands of a customer who will pay for it.
Publicity, specifically, uses the objective opinion of a reporter to tell that
story. A seasoned publicist knows how to present a newsworthy story
in away that suggests editorial coverage in a certain direction.
This is what is generally referred to as “spin,” though
it is not a negative connotation, only a very keen ability to present a story
in a way that fits for a media outlet at the right time.
From a marketing perspective, publicity is one component of
promotion which is one component of marketing. The other elements
of the promotional mix are advertising, sales promotion, direct
marketing and personal selling. Examples of promotional tactics
include:
Art people
event sponsorship
Arrange a speech or talk
Make an analysis or prediction
Conduct a poll or survey
Issue a report
Take a stand on a controversial subject
Arrange for a testimonial
Announce an appointment
Invent then present an award
Stage a debate
Organize a tour of your business or projects
Issue a commendation
The advantages of publicity are low cost, and credibility
(particularly if the publicity is aired in between news stories
like on evening TV news casts). New technologies such as weblogs, web
cameras, web affiliates, and convergence (phone-camera posting of pictures
and videos to websites) are changing the cost-structure. The
disadvantages are lack of control over how your releases will be used, and
frustration over the low percentage of releases that are taken up by the media.
Now that you have a little bit of education on the subject…
Wouldn’t it benefit you to have someone who knows the ins-and-outs
of the business- and who has acquired 3.1 million PLUS dollars in
FREE PRESS for her clients (BIG NAMES and Small business)to show
you how to be a Publicity expert and save you thousands of dollars
every month?
Shannon Burnett-Gronich provides coaching on the subject in her
ULTIMATE MEDIA MAGIC 3 MONTH TRAINING COURSE PROGRAM and is
currently taking applications from new students. The course is
limited to only 9 participants.
Become Media’s next bright light! Learn to come out from the
shadows and stay there from a professional who will customize
your class experience to coach you on how YOU can gain FREE
publicity for yourself and/or product!!
While an elevator pitch needs to be short & to the point, it must also feature a well-defined objective. Every example used and point made must work to complement the point that’s being argued during the pitch. For instance, if a job aspirant starts a discussion with a possible employer during a career fair, then their elevator pitch must rotate around why they’re the best person for the job.
In simple words, an elevator pitch is a brief presentation that’s designed to grab the attention of potential prospects in a compelling and comprehensive manner.
A media or press kit is an essential part of your marketing strategy as it allows the media to take a look at your body of work instantly so that they can make the decision to run your press release quickly without needing to do much outside research.
A tagline, or many times called the subject line, is the first impression and the most important part of a press release. This is the very first item the media will see or hear.