Marketing | Shannon Burnett-Gronich

How to Get on Television – What Producers Want

November 17, 2015 By shannon Leave a Comment

Television is one of the major mediums for marketing and often one of the most challenging to get noticed by. With a clear vision and great story you can get booked.

Consider all the relevant TV shows in which you want your news or story to be presented.

Start visualizing and creating a list of shows where you would like to see your story. I suggest that you jot down at least 15 to 20.

Do your research about the show prior to communicating with them so that you can ensure your story or news is a suitable fit for their major audience & the kind of story or news they typically feature.

Whenever possible, look to create a personal connection with journalists, editors, and especially the secretaries and gatekeepers who hold the key to getting you to the people you want to talk with. They will be your greatest allies or they can shut the door before you ever get in-depending on how you build those relationships.

Send your story along with a short and to-the-point pitch letter to the producer of your interested TV show in addition to all the required contact info. Pitch videos are encouraged to showcase how you perform in front of the camera.

Remember to include why their audience might find your story interesting.

During a phone conversation with the show organizers, stay excited, keep it brief, & be aware that there’s a very fine line between pitching your story & being pushy.

Most editors fancy a personal pitch as opposed to a typical press release.

Ensure that you come up with a strong and catchy subject line for your news or story. After all, just like you, there may be several other people who want to grab a spot on a popular TV show.

Make sure you follow up after 7 days if there’s no response from the show organizers.

While following up, remember to keep your cool. At best, appreciate the producers & editors for giving their valuable time to consider your news or story. Even if they might not need you at the moment, you might get an unexpected call from them in the near future.

Hence, never lose hope. Keep your eye on the goal!!!

How have you gotten booked on television?

Share a link to your favorite show or interview.

To your business & life success,

Shannon Burnett-Gronich

Filed Under: Coaching, Events, Free Publicity, Marketing, Media/PR, News, Television Tagged With: business, conscious living publishing, conscious living space, free press, Marketing, Media, shannon gronich, television interview

6 Radio Interview Best Practices – Get the Most Traction from Being on the Air

November 10, 2015 By shannon Leave a Comment

One thing I have realized from being in publicity is how easy it is to get booked on the radio, but not everyone knows how to make the best out of it. Radio interviews can be used for years to come for both client acquisition and retention.

1. Prepare yourself
The thing is, you only get one opportunity for getting it right when you’re on LIVE radio. Hence, preparation is key here. You must come up with precise & strong messages that you want to spread to your followers.

2. Prepare your host
When sending over the marketing material to the host, always include your power bio, headshot, and 5-7 questions they have the option to use during the interview. On the day of the interview, print and bring a copy of your bio and questions to the host directly, in case they were too busy to prepare.

3. Stay Focused
Many radio interviews are no more than 4 minutes long. Avoid getting drawn into unnecessary topics. Radio hosts are skillful enough to obtain info from you, not essentially on the subject covered during the interview. An easy way to redirect a question is the statement, “That is a great question! What I would like to share with you is….”

4. Examples and Metaphors
Radio can be a very intangible means of communication. Audiences rarely get an opportunity to re-listen to your interview twice. It’s best to make your story memorable; use examples & metaphors whenever possible. Know that radio mirrors your character to the listeners.

5. Invite your followers
If you already have some credibility, it can be a wise decision to invite your followers to listen to your interview. This is a sure fire way for building the required trust and faith among your followers for your products/services.

6. Set clear intentions
Whenever you speak during your radio interview, make it sound clear enough for your listeners to properly understand the subject. Use simple language. Avoid using language that’s too technical/hard to understand for your listeners. Imagine you are speaking to a child.
Most first timers find it difficult to get their message across to their followers just because they wait to be questioned. To avoid this, try to take control of every single opportunity for getting your message across. Know what your final goal is during the entire course of the interview.

How do you best prepare for radio?

Share a link to your favorite show or interview.

To your business & life success,
Shannon Burnett-Gronich

Filed Under: Coaching, Events, Free Publicity, Marketing, Media/PR, News

What is a Media Kit? – A Media Kit is Your Publicity Magnet

October 27, 2015 By shannon Leave a Comment

The Media Kit is an essential tool for attracting publicity and positioning yourself or your company as an industry expert.

There are 6 items that are shared in the full Media Magic program; however, here are a few essentials to stay out of the PR department’s trash:

Show yourself as an expert with your Power Bio which includes an up-to-date photo from the last 12-18 months.

We all have been on Facebook where someone has a picture of himself from 20 years ago.

You want an accurate portrayal of how you are now!

Remember to have action photos ready.

Action photos tend to attract larger article space and can easily connect individuals with projects.

Print publications want high resolution photos typically 300 dpi or greater, so make sure that you are using high quality photographs for all of your printed materials.

Another important item is to have sample press releases ready for them to publish or use.

If available, you want to include any marketing efforts that you have been featured in in the past.

Articles and radio or TV shows that already showcase you in the media will always yield more publicity.

No one wants to feel left out of the next big story, so you want to make sure that you are one of those people.

When you are just getting started, paid advertisement is okay; however, when you use our Media Magic program, you will learn to attract publicity.

The media always feels better seeing first hand that you have communicated to the masses through other media outlets.

However, if the story is new and newsworthy, you can easily be a first timer!!

We all have to start somewhere with getting publicity.

What do you currently have in your Media Kit?

Please comment publicity kit strategies below.

To your business & life success,
Shannon Burnett-Gronich
shannonburnett.com

Filed Under: Free Publicity, Marketing, Media/PR

Where To Start With Attracting Publicity – Why An Expert Power Bio Will Make You Money

October 20, 2015 By shannon Leave a Comment

Everyone is always asking, “Where do I start?” when seeking the attention of the media.

You start with your Expert Power Bio!

Rather than a resume, it all starts with your bio or what I refer to as your Expert Power Bio.

Here are a few reasons why the Expert Power Bio will make you money.

Stand Out from the Crowd

An expert power bio helps your product or service stand out from the crowd because it offers all the necessary info to your clients about you before making their final decision. It helps them know who you are, your experience in the given field, as well as why they must consider you before all the other experts in your field. With a powerful and influential bio, you get enough opportunity to be original and make yourself stand out even in the most competitive markets. A bio could help you develop an expert status in your industry even if you’re just a beginner. As a new business, there are numerous ways to have you positioned as an expert in a very short period of time.

Attract High Paying Clients

The most significant advantage you get by creating an expert power bio is that it greatly boosts your credibility as well as trustworthiness among your audience. As a result, this can lead to more sales and revenues. I have found that if you want to raise the price of your product or services, your target customers will happily accept the price increase since they’ll know that you truly deserve the additional investment. Thus, you can easily transition towards the next level without losing any of the trust and loyalty of your clients. Furthermore, a great bio also boosts your odds of finding high- paying clients in the near future.

Get Booked on TV and Radio

The media wants to know who you are and how you can benefit their followers. A good bio becomes very important if you want to gain some exposure through different media channels such as radio, TV, etc. With an Expert Power Bio, it makes it easy to pitch and get the opportunity to show up on these popular shows and magazines to become a well-known authority almost instantly in your field. Also, this allows you to break through all your worries and stresses and finally enjoy a lifestyle which you truly deserve.

At the end of the day it comes down to the fact that people want to know who you are and why they should listen to you.

You can grow your business almost overnight with this essential tool.

What ways are you currently using your bio?

Please comment below with your bio ideas and strategies.

Shannon Gronich

PS Want to become a magnet for higher paying clients?

The most IMPORTANT yet most OVERLOOKED marketing component, get your

Expert Power Bio guide free here: https://shannonburnett.builderallwp.com/training/powerbio2/

Filed Under: Free Publicity, Marketing, Media/PR Tagged With: burnett, how to be famous, how to become an authority in my field, how to get publicity, industry expert, Marketing, Media, media kit, power bio, PR, Radio, radio interview, shannon gronich, TV

How to Get Booked on Radio – You Are More Powerful Than You Think

October 13, 2015 By shannon Leave a Comment

Radio interviews have a life of their own. They can last a short moment, a month, or even years depending on how you market them.
If you haven’t been on the radio yet, now is your time. This is one of the quickest ways to showcase you as an authority figure and create leverage to grow your business.

One of the best places to look and get booked is on BlogTalkRadio.com. Blog Talk Radio is the world’s largest online talk radio and podcast hosting platform. There are thousands of shows in various categories. If you follow these few steps you can get booked almost instantly on the radio.

First, you want to have your media kit ready.

Second, research for radio shows that are relevant to your subject matter and determine if the listenership is a good match. Also be creative. Many times there are niche markets we can tap into.

Finally, reach out to the host with your media kit and possible topics they could choose from. When you start contacting the media, it is important to communicate your message clearly and concisely. You want to be sure that you are very clear about who you are and what your business is about. Don’t give too much information – you may overwhelm them and “turn off” the host!

Remember they do not want to provide free advertising but rather content that their listeners will want. Talk in terms of what the listeners will gain and the benefits of having you on the show.

If you help with marketing your presence on their show, include your marketing plans and intention. They love having access to new listeners. When a host knows it is a win-win-win, it is easy for them to say “yes.”

What shows have you or your business been featured on?

How did you get started in radio?

Please comment below with your experience or links to shows
Best Regards,
Shannon Burnett-Gronich

Pay thousands of dollars for a publicist or learn how to do it yourself. https://shannonburnett.builderallwp.com/training/oto-mediamagic/

Filed Under: Free Publicity, Marketing, Media/PR Tagged With: conscious living publishing, credibility, free press, Marketing, Media, press publicity, Publicity, radio interview, Shannon Burnett-Gronich, shannon gronich